Eye tracking is more than just following a person’s gaze — it’s about understanding behavior, optimizing research, and improving real-world applications. But what are the biggest misconceptions holding researchers back? And how can the right technology make all the difference?

In this episode of the Human-Centric AI Podcast, we sit down with Brant Hayes, Regional Sales Director for Southeast US at Smart Eye, to discuss the most common concerns and challenges customers face when considering eye tracking technology. With over a decade of experience helping clients integrate eye tracking into their workflows, Brant shares insights on how Smart Eye’s multi-camera system, 3D world model, and innovative approach set a new standard for accuracy and ease of use.

Tune in to learn:

• The biggest myths about eye tracking—and the reality behind them.

• How Smart Eye’s technology ensures reliable, high-quality data while simplifying setup and calibration.

• Why a multi-camera approach and 3D modeling improve tracking accuracy and data integrity.

• How eye tracking is evolving to detect intoxication and enhance safety in real-world applications.

Listen now to discover how eye tracking is transforming research and real-world applications across industries.

Eye-tracking technology is evolving rapidly, unlocking new possibilities across industries like automotive, aviation, and behavioral research. But what does it take to implement it successfully? In this episode of the Human-Centric AI Podcast, we sit down with Sebastian Johansson, Regional Sales Manager for APAC at Smart Eye, to explore the real-world challenges customers face when integrating eye tracking into their research and development processes—and how Smart Eye’s cutting-edge solutions help overcome them.

Sebastian shares insights from over a decade of working closely with partners and customers across Asia, shedding light on key misconceptions, technical considerations, and the ROI impact of eye tracking. From understanding how lighting conditions affect performance to the role of multi-camera setups and Smart Eye’s pioneering 3D world model, this episode offers a comprehensive look at how eye tracking is shaping the future of human-machine interaction.

Tune in to learn:

• What first-time users often get wrong about eye tracking—and what they should know instead.
• How Smart Eye’s approach to tracking accuracy, calibration, and setup simplifies the user experience.
• The unique advantages of Smart Eye’s technology in different environments, from simulators to real-world applications.
• What’s on the horizon for eye tracking and how Smart Eye is driving industry innovation.

Listen now and gain expert insights into the power and potential of eye-tracking technology.

Today’s episode features Bahman Hadji, Director of Product Management, Automotive Sensing Division at onsemi. Bahman has 15+ years of experience working with image sensors in the medical, consumer, and automotive markets. In his role in the Automotive Sensing Division of onsemi's Intelligent Sensing Group, he manages a global team focused on driving the product roadmap strategy and bringing to market high-performance automotive image sensors used in ADAS, autonomous driving, in-cabin, and LiDAR applications. Prior to joining onsemi in 2017, he held product engineering and product marketing roles at Aptina Imaging and OmniVision Technologies. Bahman obtained both his Bachelor of Applied Science in Computer Engineering and Master of Applied Science in Electrical and Computer Engineering degrees from the University of Waterloo in Canada

onsemi is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world. onsemi operates a responsive, reliable supply chain and quality programs, and robust ESG programs. Headquartered in Scottsdale, Arizona, the company has a global network of manufacturing facilities, sales and marketing offices and engineering centers in its key markets.

We invited him to talk today about depth sensing and its importance, applications for adaptive restraint systems, user interaction / security features, and future protocols and industry standards. Listen in to learn more.

Links of interest:

• [Download] eBook: How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/
• [Read] DMS - Intelligent safety features detecting driver state and behavior: https://www.smarteye.se/solutions/automotive/driver-monitoring-system/
• [Learn] Interior Sensing: Improving road safety and enhancing the mobility experience - https://www.smarteye.se/solutions/automotive/interior-sensing/
• [Listen] The Future of Interior Sensing and Driver Monitoring - https://www.smarteye.se/podcasts/driving-innovation-the-future-of-interior-sensing-and-driver-monitoring/
• [Watch] onsemi & Smart Eye - Interview @ AutoSens & InCabin Detroit 2024: https://www.youtube.com/watch?v=GIUO9gNC6hA 

In high-stakes environments like air traffic control, understanding and managing stress is critical. In today's episode, we explore groundbreaking research conducted by LFV/LIU in collaboration with Smart Eye, investigating the stress responses of air traffic controllers. Using cutting-edge EEG and eye tracking technologies, this study sheds light on how these tools can predict brain activity and anticipate the effects of stress.

Listen now to discover how these insights can help improve safety, optimize performance, and shape the future of air traffic management. Whether you’re in aviation, neuroscience, or human factors engineering, this episode offers valuable takeaways on harnessing biometric data to understand and mitigate stress in complex environments.

Links of Interest: 

• [Watch] See the accompanying visuals in the full webinar presentation here: https://www.smarteye.se/webinars/decoding-stress-how-eye-tracking-and-eeg-reveal-insights-into-air-traffic-controller-workload/ 
• [Read] 4 Ways Eye Tracking Enhances Air Traffic Control: https://www.smarteye.se/blog/enhancing-air-traffic-control-with-eye-tracking/
• [Download] The Comprehensive Guide to Eye Tracking Technology for the Aviation Industry: https://www.smarteye.se/e-books/the-comprehensive-guide-to-eye-tracking-technology-for-the-aviation-industry/

Vehicle manufacturers on the European market have a new set of rules to play by: since July 7, 2024, the EU’s General Safety Regulation (GSR) requires all new cars, buses, and trucks to include Driver Drowsiness and Attention Warning (DDAW) systems. At the same time, Euro NCAP are expanding their scope to provide detailed information about the safety of heavy trucks via an innovative Truck Safe City and Highway rating scheme.

As legislators and rating institutes are raising the bar for road safety, many car, bus, and truck manufacturers may find themselves struggling to answer a whole new set of complex questions.

To help navigate this new reality, we assembled a panel of industry experts to give you some crucial insights to demystify the new rules and ensure your vehicles meet (or exceed) the latest standards, including:

➤ The Technical requirements for DDAW and ADDW integration

➤ The specific features that will help you achieve top Euro NCAP Truck Safe ratings

➤ How to Prepare your vehicles for upcoming Advanced Driver Distraction Warning (ADDW) requirements in 2026

➤ Tackle the challenges of aligning your manufacturing processes with the latest GSR standards

Listen to learn more on ensuring your vehicles not only comply with but excel under these new regulations.

Links of interest: 

• [Watch] See the webinar discussion: Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know - https://www.smarteye.se/webinars/what-manufacturers-should-know-about-gsr-and-euro-ncap/ 
• [Read] 5 Key Updates to Expect from Euro NCAP’s 2026 Protocol: https://www.smarteye.se/blog/5-key-updates-to-expect-from-euro-ncaps-2026-protocol/
• [Download] How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/

Today’s episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for over 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degree in Physics and Computer Science, Matt has worked on everything from software development, project management, customer success, and everything in between. 

His deep expertise in the space made him a natural candidate to interview about the new Affectiva calibration-free eye tracking feature, which represents a culmination of the Smart Eye eye tracking tech and Affectiva Emotion AI just announced last week. Matt talked about the development of this feature, how its differentiated from other eye tracking and attention measurement solutions on the market, some high-level mechanics on how it works and where we may be going with it in the future. Listen in to learn more. 

Links of Interest: 

• [Read] Press Release - Affectiva's Breakthrough Calibration-Free Eye Tracking Feature Offers a Revolution in Attention Research: https://www.businesswire.com/news/home/20240905623376/en/Affectivas-Breakthrough-Calibration-Free-Eye-Tracking-Feature-Offers-a-Revolution-in-Attention-Research 
• [News] Affectiva Announces New Emotion AI Attention Metric with Smart Eye’s Sophisticated Eye Tracking Technology: https://www.affectiva.com/news-item/affectiva-announces-new-emotion-ai-attention-metric-with-smart-eyes-sophisticated-eye-tracking-technology/

Today’s episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organizations succeed and grow. Lynn is a trusted advisor to the most senior levels in major client organisations who is passionate about brands, brand communications and brand experience. A recognised high achiever with proven impact to clients as individuals, their brands and their organisations overall, Lynn provides a very informed perspective as a result of wide experience internationally and across sectors.

Lynn talked about the secrets behind creating impactful and memorable ad campaigns. We also explored the creative strategies behind brand McDonald's and Cadbury campaigns, the role of Emotion AI technology in advertising, and the future trends shaping the industry. Listen to learn more. 

Links of interest: 

• [Watch] Attention Beyond Views for Creative Effectiveness: https://go.affectiva.com/attention-beyond-views-for-creative-effectiveness-webinar
• [Listen] Secrets of Ad Creative Effectiveness: Insights from Kantar’s 2024 Awards: https://www.smarteye.se/podcasts/secrets-of-ad-creative-effectiveness-insights-from-kantars-2024-awards/
• [Learn] Emotion AI for ad testing: https://www.affectiva.com/product/ad-testing/
• [Watch] Ad: Cadbury Secret Santa Postal Service

Today’s episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in  Driver Monitoring and Interior Sensing systems. I invited him to talk today about the evolution and impact of driver monitoring and interior sensing technologies in the automotive industry, highlighting their role in enhancing vehicle safety and user experience. Let’s listen in to learn more.

Links of interest:

• [Download] How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/
• [Listen] Deep Dive into Smart Eye Interior Sensing and Driver Monitoring Systems: https://www.smarteye.se/podcasts/deep-dive-into-smart-eye-interior-sensing-and-driver-monitoring-systems/
• [Read] Smart Eye Solutions for Driver Monitoring: https://www.smarteye.se/solutions/automotive/driver-monitoring-system/
• [Learn] Smart Eye Interior Sensing Systems: https://www.smarteye.se/solutions/automotive/interior-sensing/

Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organizations succeed and grow. Vera has been focused on creative effectiveness research and helps manage Kantar’s creative solutions portfolio.

Vera and I talked about the recent Kantar Creative Effectiveness Awards, including winning ad examples in each category, themes and trends seen this year - as well as some advice advertisers can follow moving forward from facial coding AI. Let’s listen to learn more.

Links of interest:
- [Learn More] Kantar's 2024 Creative Effectiveness Awards: https://www.kantar.com/campaigns/creative-effective
- [Read] Download the Booklet, Kantar Revealed: the most create and effective ads from 2023: https://www.kantar.com/campaigns/creative-effective/download-the-booklet
- [eBook] Generative AI meets Emotion AI: AI Disruption in Advertising - https://go.affectiva.com/generative-ai-meets-emotion-ai-ebook
- [Watch] the On-Demand webinar, Kantar Creative Effectiveness Awards 2024:  Creative consumer connections:  https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&eventid=4534231&sessionid=1&key=1C1F17B0B947D969EF76413B6251C110&groupId=5348734&sourcepage=register

While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn’t have to be daunting. At Smart Eye, we understand that success lies not only in the sophistication of our technology but also in the support and guidance we provide to our customers.

Whether you’re a seasoned professional or just beginning to explore the world of eye tracking, rest assured that you’ll be well-supported every step of the way. In today's episode, our customer support team will talk you through how we make your journey with Smart Eye both seamless and successful. Listen to learn more. 

Links of interest:

• [Watch] The full webinar recording here, "Congrats on Your New Eye Tracking System! Now What?" https://www.smarteye.se/webinars/congrats-on-your-new-eye-tracking-system-now-what-maximizing-success-with-smart-eye-solutions/ 
• [Read] Unlocking the Power of Smart Support: Navigating the Complex World of Eye Tracking with Smart Eye Pro - https://www.smarteye.se/blog/unlocking-the-power-of-smart-support-navigating-the-complex-world-of-eye-tracking-with-smart-eye-pro/