The Human Connection Podcast

This week on the podcast I have on certified conversion copywriter Prerna Malik of Content Bistro!

Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Alli Worthington, and others!

She uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves.

Before we dive in, I wanted to share about a masterclass I'll be hosting May 26th titled How to Prepare Your Mind & Business for Publicity Success.

Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training.

In this live masterclass training, you'll learn:

• What you need to have in place before implementing a PR strategy
• What mindset hurdles you will need to address prior to attracting media attention and being visible
• The 5 P's of PR: what to know about the media industry and how it works
• The secret ingredient to every pitch and how to know what the media actually wants
• How to make the most of your media pitches and mentions (even if you don't get featured)
• Plus a Q+A where you can ask me anything!

If you're ready to be seen as a known, go-to expert in your industry but don't know how to position yourself to relevant media outlets.

And you're tired of not being recognized and see your competitors being interviewed on popular podcasts, publications, and even tv and you have no idea how they do it

And you…

• You have a clear message that will be impactful for people
• You know exactly who your audience is and who you need to be in front of
• Your offerings (whether it's a service, course, membership, or program) are in place and proven results
• Your website is ready to take on increased traffic and you have systems set up to funnel new leads to your free and paid offerings

You may be a perfect fit for our done with you program, the Amplified Expert Academy. This is a 6-month program with direct access to me, an experienced publicist in the field, as well as group training and support.

If you want in for this masterclass and are ready to stop being the world's best kept secret, head to brittneyllynn.com/apply to learn more and apply for the program.

In today's episode, you'll find out:

• How Prerna got started in copywriting
• The best copywriting tricks so connect more deeply with new website visitors
• Two common copywriting mistakes people make
• What it's like to join a community of your competitors
• How to go from blah to amazing FAQs on your sales pages
• How to use testimonials throughout your copy
• How to reduce resistance from a potential customer

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Content Bistro Website
• Follow Prerna on Instagram
• Follow Prerna on Facebook
• Join their Facebook community for entrepreneurs
• Copyhackers

Learn more about the Amplified Expert Academy program

I'm your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today's episode we start a new mini-series on the podcast: the "how to prepare" series.

I've done a series in the past called my "how to pitch" series where we covered how to pitch podcasts, publications, and tv. Those episodes are linked below if you'd like to check them out!

But I realized that I didn't have content for how to prepare for those interviews -- which is half the battle!

So that's what we will be diving into over the next few weeks. Our first episode (today's episode) will be how to prepare for a podcast interview!

In today's episode, you'll find out:

• What you need to do to prepare for a podcast interview
• How to do research a podcast and dive into what it's audience wants to hear
• Why it's important to practice your talking points ahead of the interview
• What landing page you need to set up ahead of a podcast interview
• The 3 things you must have prepared to give to a podcast host
• What to do after an interview goes live

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• How to pitch a podcast [podcast episode]
• How to pitch a publication [podcast episode]
• How to pitch tv [podcast episode]
• Monica Louie on creating Facebook ads that work and how to 10x your results [podcast episode]
• Sign up for my course, Impact + Influence (use code BIRTHDAY at checkout to get $100 off now through April 14, 2021 at 11:55pm CT)
• Pretty Links WordPress plugin
• ConvertKit [note: this is my affiliate link!]

This week on the podcast I have on Executive Assistant and host of the Ask An Assistant podcast Jess Lindgren!

Jess has worked in the C-Suite of organizations great and small for 18 years and counting. She focuses on supporting her current CEO in his many endeavors, improving working relationships between EAs and CEOs, and has a very low tolerance for any meeting that should have been an email.

Jess and I got connected because she is currently Pat Flynn's of Smart Passive Income, Executive Assistant. I was in Pat's mastermind 2019-2020 and our relationship blossomed from there!

In today's episode, you'll find out:

• How many pitches she receives every day for the Smart Passive Income podcast (one of the top business podcasts)
• Her number 1 pet peeve when people cold pitch her
• Dos and don'ts of pitching her and any other big podcast
• An example of a cold pitch that stands out to her (in a positive way!)
• How CEOs can better work with their Executive Assistants
• How to start delegating your team

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Check out Jess's website
• Check out Ask An Assistant
• Follow Jess on Instagram
• Follow Ask an Assistant on Instagram
• PR tips for authors
• Bookshop.org

This is a continuation of my mini-series here on the podcast where I'm going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors, and the fourth we covered PR tips for e-commerce business owners.

But today's episode, which is the final one in this series, we will be covering PR tips for brick and mortar retail shops.

In today's episode, you'll find out:

• Why PR for brick and mortar retail shops
• What I recommend brick and mortar retail shop business owners do to create their own unique PR strategy
• The best media platform for brick and mortar retail shops to focus on pitching to get ROI
• Mistakes I see brick and mortar retail shops make when they start implementing a PR strategy

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Podcast episode - PR tips for service providers
• Podcast episode - PR tips for online course and/or membership creators
• Podcast episode - PR tips for authors
• Podcast episode - PR tips for e-commerce business owners
• Download my free pitch templates

This week we have email marketing strategist Meera Kothand on the podcast!

Meera is a 3X Amazon best-selling author of the books The One Hour Content Plan and Your First 100.

Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that's addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she's not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter.

During our conversation, we chat all about email marketing (obvi!).

I even share my own woes with my own email marketing strategy and Meera gives me tips on how to improve. Meera is a wealth of knowledge about email marketing and I can't wait for you guys to tune in!

Alright, now let's get into this week's episode!

In today's episode, you'll find out:

• How to get better at delivering emails your audiences wants to read and takes action on
• The biggest mistake people make when writing their nurture emails
• The best types of lead magnets & lead magnet ideas specifically for service providers
• What you're doing wrong with your newsletters
• How to make sales emails less salesy
• Whether or not you should use Deadline Funnel

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Meera's website

• Follow Meera on Pinterest

• Follow Meera on Facebook

• Follow Meera on Twitter

• Follow Meera on Instagram
• Sign up for Meera's free email course on how to create an email marketing strategy
• Check out Meera's book, 300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email
• Learn more about our monthly subscription, Curated Connections

This episode is a continuation of my mini-series here on the podcast where I'm sharing PR and media pitching tips for all kinds of entrepreneurs and business owners.

The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors.

But today's episode we will be covering PR tips specifically for e-commerce business owners.

In today's episode, you'll find out:

• Why PR for e-commerce business owners
• What I recommend e-commerce business owners do to create their own unique PR strategy
• The best media platform for e-commerce business owners to focus on pitching to get ROI
• The inside scoop on gift guides: the pros and cons of gift guides, how to get into them, when to pitch, etc
• Mistakes I see e-commerce business owners make when they start implementing a PR strategy

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• DM me any questions you have on Instagram
• Learn more about my online course, Impact + Influence
• Podcast episode - PR tips for service providers
• Podcast episode - PR tips for online course and/or membership creators
• Podcast episode - PR tips for authors
• Learn more about our PR Intensive

Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and

First of all thank y'all so much for the amazing feedback on my big news from last week!

If you have no idea what I'm talking about, you can head back to last week's episode titled "my big news." It's where I share a huge life change for both my husband and I as we are currently converting a sprinter van into a tiny home!

I know, v. crazy but life is too short and we are excited for this new adventure. Anyways, I gabbed all about that in my solo episode last week but this week is all about my interview with Joe Casabona!

Joe started his career almost 20 years ago as a freelance web developer and has been a team lead, system admin, and was even a faculty member at his alma mater. Podcasting has been the perfect medium for Joe to share his knowledge and build up his peers. He is not only a veteran podcaster but he helps people launch their own podcasts.

When he's not creating courses for LinkedIn Learning, you can find Joe spending time with his family, enjoying baseball, or talking too much about Star Wars.

In today's episode, you'll find out:

• Why everyone should have a podcast
• 4 ways to make money podcasting (Joe makes 40% of his income from podcasting and it's not only sponsorships!)
• Easy ways to start making money from your podcast now
• Tips on creating a membership community outside of tools like Patreon

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Learn more and sign up for our monthly subscription, Curated Connections
• My interview on Smart Passive Income
• Stuff You Should Know podcast
• Build Something Club
• Sign up for ConvertKit (affiliate link)
• Memberful
• Restrict Content Pro
• Wishlist Member
• GiveWP
• Sign up for Joe's free podcast launch framework
• Check out Joe Casabona's website
• How I Built It podcast
• Follow Joe on Twitter

This episode is a bit different that my usual episodes. On social media and to my email list I've been sharing that I have some big life news that I'd be revealing and….this episode is the big reveal.

I'm excited/nervous/anxious/all the feelings you can imagine about this big life transition that is happening and felt like a podcast episode was the best way to reveal the news.

Hope you enjoy!

Full show notes at: http://brittneyllynn.com/humanconnection

Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and I'm so excited you are here listening!

This is a continuation of my mini series here on the podcast where I'm going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series was covering PR tips for service providers, our second was PR tips for online course and/or membership creators -- links to those episodes are listed in the show notes!

But today's episode we will be covering PR tips for authors! Now before we dive in, I want to share that these tips will be specifically for non-fiction authors. Authors who write business books, self help, professional development genre. The fiction book industry is not one I am as familiar with so I don't feel as comfortable sharing strategies for those individuals.

In today's episode, you'll find out:

• The importance of a PR strategy for authors
• When to implement a PR strategy as an author of an upcoming book
• The PR strategy I recommend authors implement for their books
• 4 mistakes I see authors make when they start implementing a PR strategy

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Download my free pitch templates
• Check out our done for you services

Welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with one of our clients, personal brand coach and marketing strategist Michelle Knight of Brand Merry!

Michelle works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.

In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.

In today's episode, you'll find out:

• Why storytelling is important and how it creates that human connection we all crave
• Where to start when you're just getting started with storytelling and how to get better at it
• What 2020 taught us about transparency as business owners
• How she figures out what kind of content to create for her audience (and then how she repurposes 1 video into 21 pieces of content!)
• How to separate your emotions from business decisions

Full show notes at: http://brittneyllynn.com/humanconnection

Links mentioned:

• Sign up for Michelle's workshop on storytelling happening on March 3rd
• Learn more about our monthly subscription, Curated Connections
• Check out Michelle's personal website
• Check out the Brand Merry website
• Follow Michelle on Instagram
• Follow Michelle on Facebook
• Answer the Public
• Keywords Everywhere

Like the show? There are several ways you can help!

• Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play
• Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners.
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• Grab my free pitch templates here