In this episode of The Human Connection podcast, host Karl Pontau sits down with Sweha Hazari, an experienced copywriter with over nine years in the industry. Sweha shares actionable insights on creating copy that builds genuine human connections in today's noisy marketplace.
Discover why Sweha's father has remained loyal to a local clothing brand for over three decades (despite average quality and pricing), and learn practical techniques to make your writing stand out:
How to leverage "voice of customer" research to match your audience's vocabulary
Why even B2B marketing needs emotional connection
The powerful "devil's advocate" exercise that helps you address customer objections proactively
Finding the right balance between AI tools and human creativity
Whether you're crafting emails, social media posts, or sales materials, this episode offers valuable tips to shorten sales cycles and create copy that resonates deeply with your audience.
You can connect with Sweha here:
https://sweha.substack.com/
https://linktr.ee/swehahazari
You can connect with Karl Pontau here:
www.thehumanconnectionpodcast.com
https://www.linkedin.com/in/kpontau
Please like, subscribe, and share this episode with somebody you care about!