The Human Protocol

In this episode, we break down why AI deployment is not just a tech decision, it is a legal, commercial, and risk decision. Rory O'Keeffe, Commercial & AI Lawyer, shares how most failures do not come from the code itself, but from the contracts, the assumptions, and the lack of clarity around data. Founders often rush into AI tools thinking they are buying software, when in reality, they are taking on a new layer of risk. If you cannot clearly explain where your data goes, you are not deploying AI, you are outsourcing control.

We also dive into what founders consistently miss, from weak contract terms to misunderstanding how data is used, stored, and even reused to train models. Rory explains why things like anonymization, auditability, and explainability are not just legal language, they are critical safeguards. The conversation highlights real examples of how AI can go wrong, not because of bad intent, but because of poor inputs, lack of oversight, or blind trust in automation. It is a reminder that AI is a tool, not the decision-maker.

This episode is also a practical playbook for founders navigating AI. From asking the right questions before signing contracts to planning your exit before you even start, the focus is on staying in control. The biggest takeaway is simple, AI will not replace you, but someone using AI better than you might. The advantage goes to those who understand both the technology and the responsibility that comes with it.

Tune in and learn how to deploy AI with clarity, protect your business, and make better decisions in a fast-moving world.

In this episode, we talk about digital deception in the age of AI and why online trust is becoming one of the most urgent problems we face. Kalie Nitzsche shares the painful personal story that led her to build Fuzzy Technologies after discovering that someone she trusted had created a synthetic identity and lied about nearly everything. What started as heartbreak turned into a mission to help people protect their identity, verify who they are talking to, and stay safer in a world where scams, impersonation, and deepfakes are growing fast.

We also get into what Fuzzy is building and why it matters now. From portable identity verification to monitoring name, image, and likeness online, the goal is to give people more control over their digital presence. This conversation also opens up a bigger issue, how AI can be used for harm just as easily as it can be used for protection. Kalie explains why ethical AI, human oversight, and accountability are no longer optional, especially when online fraud is scaling at a pace most people still do not fully understand.

This episode is also about leadership, grit, and what it takes to keep going when the path is uncertain. Kalie shares what it has been like building as a woman founder, raising capital, making hard pivots, and leading through rejection. It is a reminder that trust, both online and in ourselves, is something we have to actively protect and rebuild.

Tune in and learn why the future of AI is not just about innovation, but about whether we can still trust what we see and who we are becoming online.

In this episode, we talk about how AI can be used to support people living with dementia in a more human way. Bruce shares how Memory Lane Games started from a simple idea, turning memories into games to help people reconnect and communicate. What they found is that the biggest barrier is not memory loss itself, but frustration. When experiences are simple, familiar, and personal, people begin to open up, share stories, and engage again.

We also explore how AI is helping scale this impact. From creating personalized games in minutes to building an AI companion that listens, responds, and adapts to emotions, the goal is not automation, but connection. The system can detect emotional cues from voice, guide conversations toward positive memories, and even capture short moments of joy that families can receive and listen to. This creates a new way for families to stay connected, even when communication becomes difficult.

This conversation is a reminder that dementia is not just about memory loss. It affects communication, confidence, and relationships. AI, when used with intention, can help bring back dignity, connection, and small moments of joy. It does not replace human care, but it supports it in ways that were not possible before.

Tune in and learn how AI for good can help people reconnect, communicate, and feel human again.

In this episode, we break down why most AI projects fail, not because of the technology, but because of how they are managed. Larissa Schneider, Co-Founder and COO of Unframe, shares that the real gap is not in the models, but in execution. Many companies jump into AI without clearly defining the business problem they want to solve. Strategy decks look good, but when it comes to operations, projects stall. If there is no clear goal, no defined ROI, and no trust in deployment, AI will not deliver real value.

We also talk about what actually works in enterprise AI. Start with the problem, not the tool. Measure outcomes. Focus on workflows that are broken, manual, or slow. The companies that succeed are not the ones chasing every new AI product, but the ones building systems that fit their business, their people, and their existing tech stack. There is also a strong reminder that AI is not just about automation. It requires alignment between IT and business teams, clear governance, and people who understand how to use it effectively.

This conversation is a reality check for leaders. AI is not magic. It is a tool that only works when paired with clear direction, strong execution, and trust. The companies that treat AI as a business solution, not just a trend, are the ones that will move from idea to real impact.

Tune in and learn what it really takes to deploy AI in the enterprise and get results that matter.

In this episode, we break down what AI really means for business owners today. Not the hype, not the headlines, but the real work behind it. Roberto Martinez, Founder & CEO of Braven Agency, shares why most small businesses feel left behind and how the gap is not about tools, but about clarity. It starts with knowing your pain points, your goals, and having simple processes in place. Without those, AI will not fix anything. It will only expose what is already broken.

We also talk about what actually works. Start small. Fix one problem. Use AI to improve workflows, reduce time, and lower costs. The businesses winning today are not the ones chasing every new tool, but the ones using AI to make their operations better. At the same time, there is a real risk that many ignore. Most data breaches are caused by human error, not technology. If you do not have clear systems and security protocols, your business is more exposed than you think.

This conversation is a reminder that AI is not about replacing people. It is about how people think, build, and adapt. The ones who take action, test, and learn will move forward. The ones who wait will fall behind.

Tune in and learn how to start using AI in a way that actually moves your business forward.

Summary

In this episode of The Human Protocol, host Mykel Salomon and guest Ty Givens discuss the misconceptions surrounding AI in customer support and leadership. They explore how AI is often seen as a universal solution, but in reality, it merely reflects existing processes and issues within organizations. The conversation emphasizes the importance of understanding workflows, the need for technical proficiency in leadership, and the continuous learning required to adapt to AI's evolving role in customer experience. They also highlight the significance of accountability, documentation, and the human element in support operations, ultimately advocating for a curious and proactive approach to leveraging AI effectively.

Takeaways

AI is not a catch-all solution; it reflects existing processes.

Organizations must understand their workflows before implementing AI.

AI can expose weaknesses in customer support systems.

Leaders need to be technically proficient to manage AI effectively.

Curiosity and continuous learning are essential for success in the AI era.

Documentation and maintenance are crucial for AI implementation.

AI can impact customer satisfaction based on the quality of responses.

Support roles are evolving with the integration of AI.

Accountability for AI outcomes lies with the organization.

The human element remains vital in customer interactions.

Chapters

00:00 The Illusion of AI as a Universal Solution

06:06 The Importance of Intentionality in AI Deployment

11:50 Navigating the Challenges of AI in Customer Experience

17:45 The Necessity of Technical Acumen in Leadership

23:55 Embracing the Learning Process

29:51 The Balance Between Theory and Practicality

Title: Building Lasting Success in the AI Era: Insights from Jonathan Maxim

Introduction: In the rapidly evolving world of technology, particularly in the realm of artificial intelligence, the allure of going viral can be captivating for founders. However, as Jonathan Maxim emphasizes in his recent podcast with Mykel Salomon, the true key to success lies not in chasing fleeting trends but in building sustainable products that genuinely solve problems. This blog post delves into the invaluable insights shared during the podcast, offering a roadmap for founders looking to create impactful applications.

Main Content:

1. The Landscape of App Development

In today’s market, launching an app has become remarkably accessible. Jonathan Maxim, known as the "app launch guy," has guided the launch of over 300 apps since 2014. He underscores the importance of establishing a robust foundation—a well-developed product—before focusing on marketing and virality. Founders must prioritize building a product that resonates with users and addresses their needs, as this forms the bedrock for successful scaling.

2. Understanding Virality vs. Engagement

Many entrepreneurs equate virality with success, often overlooking the critical distinction between views and meaningful engagement. As Jonathan points out, achieving a million views on social media does not guarantee a significant number of downloads or active users. It’s essential to focus on real metrics—downloads and user engagement—rather than vanity metrics that do not translate into success. The goal should be to create a product that users find valuable enough to share organically.

3. The Engineering of Growth

Jonathan advocates for an engineered approach to virality, which involves having a referral component built into the app. This could mean unlocking features or offering discounts when users share the app with friends. By creating logical incentives for users to promote the app, founders can foster a self-sustaining growth cycle. This systematic approach allows for a more predictable and scalable business model.

4. The Role of Advertising

While organic growth is vital, Jonathan acknowledges the role of advertising in reaching the crucial first 10,000 users. This initial user base provides valuable data that can inform product development and monetization strategies. Founders should leverage ads to kickstart their user acquisition efforts but should also integrate organic growth tactics to create a balanced marketing strategy that complements itself.

5. The Importance of Focus

One of the biggest challenges founders face is the temptation to tackle multiple aspects of their business simultaneously. Jonathan emphasizes the importance of focusing on one core area at a time, whether it be product development, marketing, or sales. This focused approach not only prevents overwhelm but also leads to more significant progress in each area.

Conclusion: Key Takeaways

Building a successful app in the AI era requires a strategic mindset and a focus on sustainable growth. As Jonathan Maxim illustrates, the journey begins with a solid product, followed by the development of a growth engine that prioritizes meaningful user engagement over mere virality.

By understanding the dynamics of user acquisition, leveraging both paid and organic strategies, and maintaining a focused approach, founders can create lasting impact in the tech landscape. Remember, success is not just about the quick win; it’s about building something that stands the test of time.

#AppDevelopment #UserEngagement #SustainableGrowth #AITechnology #StartupInsights #MarketingStrategies #FounderAdvice #Virality #ReferralMarketing

Introduction: In today's rapidly evolving business landscape, traditional notions of experience and credibility are being challenged. With the rise of AI and innovative technologies, a new generation of leaders is emerging, unafraid to disrupt the status quo. In this episode of The Human Protocol, host MYkel Salomon speaks with Drew Carmichael, a young entrepreneur who is redefining success and showcasing how youth can be an asset in the world of business.

Main Content:

1. The Shift in Perception of Experience

Drew Carmichael, who started his journey in e-commerce at a young age, emphasizes that experience is no longer solely measured in years. "The real question isn't how young you are. It is how intentional you are," he states. This highlights a significant shift: younger generations, equipped with fresh perspectives and adaptability, are proving that age does not dictate capability.

2. Building Credibility in a Competitive Space

Drew candidly shares his struggle to gain credibility as a young entrepreneur in a room full of seasoned business owners. He recounts how his family's history of resilience, including escaping a concentration camp, fueled his determination to succeed. His story is a testament to the idea that regardless of age, perseverance and authenticity can lead to trust and respect in business.

3. Embracing Failure as a Learning Tool

Drew’s entrepreneurial journey has been filled with both successes and failures, from selling collectibles in school to navigating the complexities of Amazon’s marketplace. He reflects, "I've failed so, so many times, but along the way, I've had to learn." This mentality of viewing failure as a stepping stone rather than a setback is critical for any entrepreneur.

4. The Role of AI in Business Modernization

AI has become a game-changer for Drew as he scales e-commerce stores. He discusses how young entrepreneurs leverage AI to enhance their business processes and adapt to market demands. Drew notes that it’s not just about having access to tools, but about designing systems that maintain trust and efficiency.

5. The Importance of Human Connection

In an era where technology often replaces human interaction, Drew emphasizes the value of genuine communication. He shares a pivotal moment when he shifted from formal communication to a more relaxed approach with clients, which led to better results. "People just want to be treated like humans in the end," he explains, underscoring the importance of building relationships in business.

6. The Future of Entrepreneurship

As Drew looks to the future, he recognizes the challenges of entrepreneurship but remains optimistic. He believes that young entrepreneurs have the advantage of flexibility and creativity, allowing them to adapt quickly to changes in the market. His journey serves as inspiration for others looking to carve their path in the business world.

Conclusion:

Drew Carmichael’s story is a powerful reminder that age is just a number in the realm of entrepreneurship. With the right mindset, a willingness to learn, and the ability to adapt, young entrepreneurs are not only capable but are also redefining what it means to be successful in today's world. The key takeaways from this episode include the importance of intentionality, the value of human connection, and the transformative power of technology in business.

#Entrepreneurship #YoungLeaders #AI #BusinessSuccess #Ecommerce #HumanConnection #Credibility #Innovation #Failure #Motivation

Introduction:

In a world where mental health issues are increasingly recognized, the search for effective healing methods remains a personal and often daunting journey.

This conversation delves into the inspiring story of Rob Green, a US Navy veteran who transformed his life after facing unimaginable trauma and the limitations of traditional mental health care. Through unconventional methods and deep self-discovery, Rob found healing in the heart of nature, proving that recovery is not only possible but can lead to profound personal growth.

Main Content:

1. The Breaking Point

In 2013, Rob lost his father to suicide while he was on a humanitarian mission in the Philippines. This devastating event was compounded by his struggle with PTSD, which escalated until 2015 when Rob reached a breaking point. As he described, "It was like the camel with the legs wobbling, trying to hold that straw that finally broke his back." He found himself trapped in a cycle of substance abuse and emotional turmoil, desperately seeking help but feeling hopeless.

2. The Limitations of Conventional Help

After his suicide attempt, Rob turned to the Department of Veterans Affairs for support. He faced long wait times and a system that often prioritized medication over genuine healing strategies. "I was just thinking, every time I come back to this guy, I get another medication," he recounted. The disconnect between his mental state and physical well-being became apparent, leading him to question the effectiveness of the treatment he was receiving.

3. The Search for Alternatives

Realizing that conventional methods were failing him, Rob embarked on a personal healing journey. He began researching alternative therapies, which led him to practices like forest therapy, also known as Shinrin-yoku. This Japanese practice encourages individuals to immerse themselves in nature, unplug from technology, and reconnect with their surroundings. Rob found solace in the forests, stating, "I started to be really present in my body without any mental inputs of stuff."

4. Embracing Nature and Community

Rob's journey took him to the jungles of the Philippines, where he lived off-grid among tribal communities. This experience was transformative, allowing him to learn from the Atis people and engage deeply with nature. "I found doing that... I started to unpack stuff," he shared. The simplicity of life in the jungle provided him with a new perspective on trauma and healing.

5. The Power of Presence

Throughout his journey, Rob emphasized the importance of presence in the healing process. Technology, while beneficial in many ways, often distracts us from what truly matters—our connection to ourselves and the world around us. "We're in a world now where we're always connected, which has a lot of benefits and convenience, but it's not always good for us," he noted. By stepping away from the noise of daily life, Rob discovered a path to genuine healing and self-acceptance.

Conclusion: Key Takeaways

Rob Green's journey is a testament to the resilience of the human spirit and the importance of seeking unconventional paths to healing. His story encourages those struggling with mental health issues to explore various options beyond traditional therapy, emphasizing that recovery is possible through self-discovery and connection with nature. In a world that often prioritizes speed and convenience, Rob's experience reminds us to slow down, embrace presence, and find healing in our surroundings.

Tags: Mental Health, PTSD, Healing Journey, Alternative Therapy, Forest Bathing, Nature Therapy, Resilience, Veteran Support, Emotional Wellness, Mindfulness.

Summary

In this episode of The Human Protocol, host Mykel Salomon and guest Carly Wolfe explore the evolving landscape of career growth in the age of AI. They discuss the shift from traditional career ladders to a more fluid understanding of professional development, emphasizing the importance of curiosity, clarity, and confidence. Carly shares insights on how leaders can foster a human-centered approach in their organizations while navigating the complexities of AI and its impact on hiring and talent management. The conversation highlights the need for individuals to redefine their growth trajectories beyond titles and to embrace problem-solving as a core competency in their careers.

Takeaways

The traditional career ladder is phasing away.

Curiosity is essential for personal and professional growth.

Development is about becoming your true self.

AI is reshaping work but not identity.

Finding clarity amidst noise is crucial.

Leaders must foster a culture of learning and curiosity.

Problem-solving is the future of work.

Human-centered leadership is vital in the AI era.

Growth should focus on value added, not just titles.

Everyone has a responsibility to ensure inclusivity in the workplace.

Chapters

00:00 The Evolving Landscape of Career Growth

05:04 Understanding Personal and Professional Growth

11:22 Finding Clarity in the Messy Middle

15:50 The Disruption of Traditional Career Paths

20:02 Embracing Problem-Solving Mindsets

26:11 The Three Cs: Clarity, Confidence, and Curiosity

27:07 The Power of Curiosity in Career Development

34:16 Navigating AI in Recruitment

42:17 Rethinking Growth in the AI Era

49:53 Humanity's Role in Tomorrow's Workplaces