Jam rebuilt her funnel with Claude, cut her monthly ad spend from $3,000 to $500, and tripled her leads. In this month's catch up, she breaks down exactly what changed, why chasing everyone into Club Jam was hurting more than helping, and the one thing she tells every small business owner to stop doing with their offers. Plus, the zero cost homework assignment you can try this week, and the two things every new Club Jam member should do first.

Your competitors already know when you change your prices. Do you know when they do?

This week we're breaking down how to use AI to watch your competitive landscape for you: three ways to do it depending on your budget, where the legal line actually sits, and two real stories from inside Club Jam. One member using AI to reverse-engineer why content goes viral, another using it to price a brand-new product with zero guesswork.

You don't need a five-figure software budget. You need a laptop and twenty minutes a month.

Rhonda retired from special education consulting, then found herself asked by a former colleague for help with something entirely different: an AI compliance tool for IEPs. That project led to more. A budget planner she built for an attorney friend. Custom accounting software that replaced the tool she'd been paying for since she retired. In this episode, Rhonda talks about walking into her first AI workshop and understanding almost nothing, why she calls herself a creative consultant, and the moment she stopped calling herself retired and started calling it regeneration instead.

What happens when you stop telling your AI exactly what to do, and just tell it what you want?

On this special AI-hosted episode of The Human Side of AI, our AI co-hosts take the mic to unpack a video editing experiment straight out of Club Jam's Friday Caffeine & Convos call. Creator Jam handed Claude Code one raw, unedited recording and a single sentence of instruction — and walked away with a fully cut, captioned, styled YouTube video.

But the real story is what happened next: when asked which tools actually did the work, the answer wasn't the flashy AI video software everyone assumed. It was FFmpeg, a decades-old, free command-line tool nobody remembers installing. Along the way, Claude also flagged bad on-camera makeup, refused to paper over it with a filter, told Jam to just reshoot — and quietly set up video hosting for an entire course platform without being asked.

This episode breaks down:

• Why the AI skipped the expensive, flashy tools already installed in favor of an old, boring one — and what that means for how you prompt your own tools
• The moment Claude critiqued its own edit and said "go redo this"
• Which video tools are still worth paying for, and which ones this workflow makes optional
• Three open questions creators are testing this week

If you're a small business owner who's been putting off video content because it takes too long or costs too much, this episode will change how you think about your next recording.

Roya Saberzadeh has run her collegiate branded apparel business for 37 years — through her sister's death two years in, her mother's death eighteen months after that, the Northridge earthquake leveling her company from the ground up, and a COVID pivot that forced her out of the brick-and-mortar model she loved. In this episode, she talks about the seven-year mourning period she worked straight through, why she trains AI the exact same way she's trained every intern for decades, and the one question she says every founder needs to answer before they can make it through a loss that could derail everything.

It's a conversation about grief, legacy, and what "keeping someone alive" actually looks like when you build a business in their name — with the human part still fully intact.

AI can multiply what you know — but it can't replace knowing it. In this episode of Human Side of AI, our AI hosts dig into three business lessons from a recent newsletter by Jam (Real AI with Jam / Club Jam) that have nothing to do with AI at all: why Google Search Console's new social-profile integration matters for how customers actually find you, why "don't be a jerk about cancellations" might be the highest-ROI retention strategy you're not using, and why a 60-minute landing page sprint fell apart at minute 59 — and what it teaches about mapping your tech path before you build.

Source note: this episode is based on a newsletter published in early August 2026. Some specific tools, offers, or details may have changed since.

Confidence, community, and a few very cool member stories — that's this episode.

In this episode of The Human Side of AI, Jam and Flora sit down for their regular Club Jam check-in — celebrating what makes the community work and what's coming next.

We talk about:

• Member spotlights: Tony's new AI tool Wonder Reel, magician David Farr's Houdini world record, Rosalia's leap from court reporter to AI consultant, and Stacey Cassidy's AI-powered work with her daughter's pro football team
• The new beginner classroom built for members who are just getting started
• Why Club Jam is already building Black Friday offers in August — and the free 38-play playbook Flora is giving members
• What's ahead for Flora: travel, keynotes, and speaking engagements
• The real story of how Club Jam got started three years ago

If you've ever wondered what it actually looks like inside a thriving small business AI community, this one's for you.

AI agents are just a text file. That's it. This week, our AI hosts break down the no-code framework from the August 10th AI with Jam newsletter — why "agent" sounds intimidating but really just means writing a job description, onboarding your AI like a new intern, and storing everything in a local folder instead of locking yourself into one platform. Plus: the story of two AI agents that caught a broken Black Friday funnel while their human boss was in the kitchen refilling her drink. No coding required — just a pen, paper, and clarity on what you actually need help with.

Death is the most universal experience we'll all go through — and somehow still the most avoided conversation. In this episode, I talk with Niki Weiss, founder of ENDevo and a "digital thanatologist," about why that avoidance is so costly. Niki spent years as a hospice clinician before becoming a certified project manager, and now she helps people build a real plan for death, dying, and incapacitation — legal, financial, physical, and digital.

We do a live demo of setting up iPhone Legacy Contacts (turns out I didn't have mine set up either), talk through why multi-factor authentication becomes a nightmare for grieving families, and get into Niki's philosophy: Live Fully, Die Ready. If you've been putting off a will, a password plan, or just "the conversation," this one's worth the listen.

It's another Monday episode, which means the AI hosts are running the show. This episode goes inside a real Skool community to show how AI is already handling the parts that used to eat up hours: a trained brand voice, an always-on content idea bank, and DMs that answer themselves. We break down what Skool gives you out of the box, how small business owners can turn a community into real recurring revenue, and the exact AI layer that's turning a manual community into one that runs almost on its own. Come back next Friday for a real human on the Human Side of AI with Flora from Jam AI.