In this episode:

• The evolution of PR in the Middle East & North Africa
• AI vs. human connection: can tech ever truly replace empathy?
• Why meaningful relationships still drive brand and business success
• Inside scoop: What to expect from Dubai AI Festival 2025
• Building a legacy through content, culture, and connection

Guest spotlight: Shadi Dawi

• Global PR Leader, Regional & Global PR Director at Trescon
• Award-winning Technology Journalist (Dubai, 2023)
• First graduate in AI Journalism & Metaverse Media (2022)
• Architect of 400+ C-suite interviews and 50+ leadership trainings
• Mastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain Summit
• Learn more: www.shadidawi.com

Whether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you.

TIMESTAMPS:
00:00 – Welcome to Below the Fold
00:55 – Special Edition: Dubai AI Festival 2025
01:15 – Meet Shadi Dawi: Influence, Innovation, and Intention
02:56 – From Hospitality to Global PR Leader
06:06 – Emotions in AI and the Business of Storytelling
09:12 – Lifelong Learning in a Fast-Changing Industry
17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation
23:45 – Final Reflections from Shadi

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