In this powerful episode of How to Freizeitpark Abroad, Stefan sits down with Massimiliano Freddi — founder of Wonderwood, marketing professor, upcoming IAAPA Chair and one of the most thoughtful voices in the global attractions industry.

What starts as a conversation about career paths quickly unfolds into something much deeper:

Massimiliano shares how parks became his safe space growing up, how he found his way into Disney and later leadership roles, and how stepping away from the industry taught him more than he expected. Together, Stefan and Massimiliano explore the loneliness epidemic, the power of empathy, and why meaningful interactions matter more than any technology, innovation or record-breaking ride.

This episode is an honest, heart-opening reminder that our work is not about attractions — it’s about people.

A must-listen for students, leaders, creatives and anyone who believes in the transformative power of this industry.

More about Massi:

Who is behind How to Freizeitpark?

I’m Stefan Burian – a passionate theme park enthusiast with more than 20 years of experience in various roles across the industry. With my company, Amusement Business Support, I support leisure attractions of all kinds on operational topics, focusing on staff, guest experience, and operations.

My mission: to create memorable experiences for both guests and employees.

👉 Learn more about the podcast, my services, and partnership opportunities here: