Responsibly Different™

The Human Touch in AI: Why Machine Learning Needs Human Strategy


Listen Later

The future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI Digital to explore how AI can supercharge media strategy without replacing the human insight that makes campaigns resonate.

We unpack how their DSP-agnostic tech helps brands plan smarter across platforms like Amazon, TikTok, and Trade Desk—while keeping the emotional intelligence, storytelling, and cultural awareness that AI simply can’t replicate in media strategy, planning and media buying.

Curious how to find the right balance in your own media strategy? Reach out to Campfire Consulting and let’s talk about building media that performs and connects.

Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)

Learn more about Campfire Consulting

Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

...more
View all episodesView all episodes
Download on the App Store

Responsibly Different™By Campfire Consulting

  • 5
  • 5
  • 5
  • 5
  • 5

5

20 ratings