What are the hints and clues of who we become sprinkled throughout our lives? From his early years of wanting to know how things worked and taking apart his toys to learning about business as a young child watching his father’s entrepreneurial experiences, today’s guest found inspiration in many places for his entrepreneurial journey. Farzad Rashidi is the lead innovator at Respona, “the link-building outreach platform that helps businesses increase their organic traffic.” In this conversation, Farzad shares several examples of how Respona works to create backlinks, establish credibility, and, most importantly, build relationships. He also talks about humility as a leader, the difference between being an employee and leading a company, how an internal tool became a product for others, and optimism’s role in his exploration of future possibilities.