“Humour disarms. It educates, and it enlightens when handled properly.” For entrepreneur Andy Nulman, humour is as important as water or oxygen for survival. Nulman is the co-founder of Just for Laughs, a comedy festival that attracts two million visitors to Canada every year, including the likes of Jerry Seinfeld, Jay Leno, Tina Fey and Adam Sandler. Even though he’s moved on from Just for Laughs to co-found prediction gaming company Play the Future, to teach marketing at McGill University, and to author three books, wit is a key part of Nulman’s brand. In this episode of Startup Canada Podcast, Nulman uses comedic relief to give insights on global marketing, brand building, and growing a business in Quebec and in Canada.