Welcome to an inside look at Duolingo! This episode dives into the heart of what makes Duolingo tick, drawing from key principles and practices outlined in the Duolingo handbook.Here's a taste of what's covered:
The Mission and Culture: Discover Duolingo's mission to provide the best education in the world and make it universally accessible, shaped by a unique culture born from experimentation and a passion for learning.
Core Principles: Explore the five key principles that guide Duolingo's decisions and operations. These principles aren't just aspirational but are lessons learned through experience.
Taking the Long View: Learn why Duolingo prioritizes long-term user retention over short-term gains, focusing on building a "forever product". This includes making strategic decisions about advertising, investing in teaching quality, and setting proficiency standards.
The Green Machine: Understand Duolingo's unique approach to building things, emphasizing staffing with great people, defining success, setting guardrails, building feedback loops, executing with urgency, and doubling down on what works
Making It Fun: Discover how Duolingo uses gamification, design, and a quirky brand to make learning enjoyable and engaging7.... The discussion also highlights the importance of characters like Duo in creating an emotional connection with learners.
Shipping It: Find out how Duolingo maintains a rapid pace of experimentation and improvement, shipping new versions of its apps weekly and running hundreds of experiments10. The episode also covers the concept of "clock speed" and the importance of ruthless prioritization.
Show, Don't Tell: Learn how Duolingo emphasizes data-driven decision-making and clear communication, prioritizing results over opinions. The episode also touches on the use of TL;DRs and prototypes.
Raising the Bar: Explore Duolingo's commitment to excellence in all areas, from product and design to hiring and culture18.... This includes maintaining high standards for quality, assigning ownership, and giving candid feedback
This episode is powered by Google’s NotebookLM, which helped us aggregate insights and structure this conversation. And if you’re curious to go deeper, check out The Duolingo Handbook directly — handbook.duolingo.com