In this engaging conversation, Savannah discusses the importance of building a strong online reputation for small businesses and solopreneurs through her four pillars of marketing: quality of impression, credibility of expertise, authority in the marketplace, and consistency of execution. The discussion delves into the challenges entrepreneurs face in communicating their value, the necessity of adapting to market needs, and the critical role of content creation in establishing a business's online presence. Savannah emphasizes the balance of art, science, and luck in marketing, the significance of organic content, and the evolving role of AI in the industry.
Learn more about Savannah:
https://thebreezycompany.co/