We'd like to introduce you to Rory Kaye — a young man soon to turn 16, who has an ambition. An ambition to do something many could only ever dream about, never mind prepare for at such a young age.

Rory is truly dedicated and focused, aiming to win a big swim — the Channel Swim. Twenty-one miles of current-challenging effort that could see him finish in 10 hours or take 20-plus. This isn't a challenge for the faint-hearted.

The rules for Channel swimming dictate you need to be 16 years old on the day of your attempt. Rory will be celebrating his 16th birthday on the day of his. He's determined to complete this swim, and with a legacy of great swims behind him here at HUUB, we have no doubt this is something he will achieve.

How do we help him? Well, like many of us in the past who’ve had crazy ideas, we’ve learned never to say “you can’t.” This happened once before with a certain Ross Edgley, who insisted he could swim around the British Isles. We doubted him — foolishly…

So, not wanting to make the same mistake again, we're going to support Rory with goggles, swim equipment, changing robes — anything that he and his support team need for this most exciting challenge. We are also exceptionally proud to be supporting Rory, who openly addresses his challenges with neurodiversity — specifically dyspraxia — and the hurdles that presents him. But with his dogged determination, we know nothing will hold him back.

For Rory, the day is looming closer, and we are excited to meet him. We hope everyone who listens to this podcast will be truly inspired by Rory and his incredible challenge.

Below, we present a podcast with Rory, his dad, and his amazing swim coach Nikki.

Our latest podcast explores a micro business based in the heart of the UK, producing some of the most innovative chainrings used by elite athletes on their journey to breaking records, winning gold medals, and redefining the way the competitive cycling world rides.

Mark Farrow is a former Senior Research Fellow at the Warwick Manufacturing Group, University of Warwick — which, you could say, makes him incredibly intelligent, exceptionally talented, and uniquely capable of turning a dream, a wish, or the idea for a product into reality.

Pyramid Cycle Design has a particular fascination with, and dedication to, chainrings — something we might easily take for granted. Yet here is a business focused on unique sizes, custom ovalisation, and specialised materials, all to deliver the fastest performance in road, gravel, and track chainrings.

If you have a power profile, Mark can create a chainring that perfectly matches your peak power and recovery points throughout the pedal stroke — resulting in an incredibly personalised chainring.

The world of chainrings is constantly evolving, with the current trend leaning towards larger rings in a 1x format. Mark has been at the forefront, ensuring the demands of elite racers are met — all from a small company in Coventry, UK.

In this episode, we speak to Steve Trew, one of the longest-serving members of the triathlon community in the UK. An athlete, ambassador, team manager, coach, journalist, and teacher — the list of ways Steve Trew has left his mark on the endurance world goes on and on. He is one of the nicest people you will ever meet: a storyteller who harnesses the power of sport and the written word to craft emotional narratives that resonate with us all, regardless of our sporting prowess.

How would you feel if someone scheduled a major event on the same day as yours?

We posed this question to Iain Hamilton founder of The Outlaw Triathlon after Ironman announced their Leeds event would coincide with his category-leading long-course event in Nottingham. Iain and his team have spent over 14 years building The Outlaw brand, which is now synonymous with the UK’s best long-course triathlon. In this interview, Iain shares insights into the challenges of staging major events and his journey from elite athlete to the nation’s favourite long-course event organiser.

A British composite engineering firm set out to challenge the bicycle carbon industry by building a bike on our very own shores, designed for the most discerning cyclists. Meet Martin Meir, a triathlete and entrepreneur who set on his journey to create the fastest road bike ever, proudly made in the UK. Discover the journey behind Reap, and the challenges faced along the way in the turbulent bike industry.

No one said it would be easy, and it wasn’t. Creating something truly special requires a level of dedication far beyond expectations.

In our latest podcast, we investigate the imbalance within triathlon between men and women. Many stakeholders are exploring ways to broaden the reach of triathlon across the demographic landscape. But do we run the risk of overlooking the glaring discrepancy in male and female participation within the sport?

These are the questions we ask Her Spirit co-founder, Holly Woodford. We seek her opinion and perspective from a community working hard to increase female participation in swim, bike, and run. Holly offers some incredible insights and statistics that make us question, "Are we doing all we can?"

 Our second podcast! Addressing the controversial “Rule 40” created to protect the interests of Olympic sponsors, but seen by some as devisive.

Our guest is Mel Berry who has countless years of sports marketing around the games to talk us through this topical issue…

If you enjoyed this podcast, make sure to keep listening and watch out for the next episode soon!

Welcome to our podcast, where we look forward to discussing with you many aspects of The Business Of Triathlon.

Our First Podcast! Well, who would have thought it? And who better than Alistair Brownlee as our First Official guest.

Spend the next 25 Minutes with us, discussing the business side of triathlon, and most importantly, speaking to the 4-Time World Champion; Commonwealth Games winner, and most. importantly, 2-Time Gold Medalist.

If You Enjoy This, Be Sure To Watch More, Episodes Coming Out Fortnightly On All Major Platforms.