On the 19th episode of Marketing Interruption, your host Andrew Maff discusses the keyword targeting strategy that all paid advertising agencies for e-commerce sellers brag about and gets into its simplicity. He discusses the campaigns you should create and how they negate keywords while leveraging different priority campaigns to have more control over bidding on specific keywords. He also touches on the importance of optimizing Google Merchant Center.

Tune in and enjoy today's interruption!

MENTIONED IN TODAY’S EPISODE:

Google Merchant Center

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