During Episode 87 of The HyperFast Agent Podcast, host Keri Shull speaks with Mike Bernier about shifting your mindset to start treating your business like a business. He shares the critical changes he made to get past burnout and to start thinking like a real CEO. This episode will help you think about operating at a higher level to achieve higher-level growth.
- Mike Bernier’s career followed a progression from being a solo agent to a top producer to a team leader to a broker.
He spent many years trying to do it all himself and it destroyed his life.It can feel like the more successful you get, the harder it is to have a life.Making that transition from conducting business to owning a business is a place that most of us never really get to because we can't let go.He formed a new business, Realty Group, with partner Long Doan.They started by thinking about how they could help other people in their businesses.Their team now includes 425 agents.He stopped thinking like a revenue generator and started thinking like a CEO.Thinking like a CEO involves thinking about how to duplicate and replicate processes and how to focus on operations instead of transactions.Shifting his mindset did not happen overnight.Running a business like a business means revenue generation is not solely on you.If you look at the profiles of top CEOs, you’ll see that the more you scale the less active you have to be. Ask how you can maximize your revenue generating activities.Ask how you can incorporate vertical integrations.There are five problems you must solve to win at real estate.The first problem is earning a consistent income.The second problem is efficiency.Outsource the things that do not serve you.Time is the ultimate equalizer, so buy back your time.The third problem is scale.The fourth problem is profitability.Many people quit right before they see the return on their investment in people and systems.The fifth problem is creating residual income to replace the business income.Many realtors become stuck on problem two.Successful people approach obstacles from different angles.Mike had to let go of the pursuit of perfection.It’s all about the process.In order to grow at a high level, you need to focus on higher level activities.Keep setting goals and pushing past discomfort.Keri describes a moment she had at a Tony Robbins event when she realized she had lost her vision.Part of what will get you re-engaged when you lose your vision is really engaging with your people.- Mike began thinking like a CEO by focusing on operations instead of transactions.
There are five problems you need to solve to be a successful realtor. They are consistent income, efficiency, profitability, scalability, and creating residual income.Let go of the pursuit of perfection and focus on process.- Learn more about Hyperfast Academy; HyperFast Inner Circle; HyperFast Coaching
Keri Shull: Linkedin, Facebook, InstagramMike Bernier Facebook, LinkedIn Realty GroupClub Wealth