The Hypergrowth Experience

The Hypergrowth Experience

By PearmillBusinessMarketing
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The Hypergrowth Experience episodes

  • Solving For Uncertainty w/ Maria Davidson (EP17)

    Maria Davidson, Founder & CEO of Kojo has a strong framework for solving problems and distilling issues down to their simplest forms.

    She dives in with Nima how she solves for uncertainty, like the current economic shifts and fundraising climate this year versus last plus why founders should always stay customer centered when building products.

    More highlight include:

    • What the difference is between the banking grind and the founder grind?
    • How she recovered from imposter syndrome in the early founder days?
    • How having a mentor (like Joe Lonsdale, Founder of Palantir) framed how she problem solves?
    • What self regulation practices both her and Nima implement into their lives to be better founders? (hint: they include meditation, biking, and climbing)
    • How she infiltrated the construction and materials world by building a best in class B2B SaaS platform?

      • Follow us and our guests:

      • Maria Davidson on LinkedIn
      • Nima Gardideh on LinkedIn and Twitter
      • Pearmill on LinkedIn, YouTube and Twitter

        • Want to share your hyper-growth story with us? Email [email protected] to be a guest.

        Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

        1 hr 13 min
      • Public Markets and Using M&A as a Growth Strategy with Ian L. Paterson (EP16)

        Ian L. Paterson is a serial “data entrepreneur” and founder of Plurilock, a cybersecurity and AI solution that uses user behavior and actions for enterprise and military organizations.

        His unorthodox business and funding approach is quite unique and he shares with us what the beauty and benefits are to taking a company public, how to use a M&A strategy for growth, plus his advice on financial modeling.

        More highlights include:

        • The evolution of using biometrics for identity.
        • Why collecting only the minimum amounts of data is safer?
        • How Plurilock supports the dynamic problem of user work environments; remote, mobile, and office?
        • How to manage the role of a CEO at a publicly traded company
        • How ELT tools and practices have changed over time

          • Follow us and our guests:

          • Ian L. Paterson on LinkedIn and Substack
          • Nima Gardideh on LinkedIn and Twitter
          • Pearmill on LinkedIn, YouTube and Twitter

            • Want to share your hyper-growth story with us? Email [email protected] to be a guest.

            Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

            1 hr 14 min
          • Pearmill Internals: How Our Growth Process Works w/ Karim El Rabiey (EP15)

            The rules of performance marketing change more than Nima, our hosts’ hair scrunchies. How the channels price their auctions, creative formats and visual auctions, and people’s behavior are in constant flux. There are new channels that pop up every few months and new playbooks need to be derived from them to stay competitive.

            So how can a paid growth studio like ours (Pearmill) help startups build a sustainable growth strategy with this constant ambiguity and volatility? With a bulletproof growth process that focuses not solely on the results but more on the underlying universe that growth and marketing exist in.

            There’s no one better to unravel the process that we’re spent years mastering than Karim El Rabiey, our Co-Founder and CEO. In this episode, we’re dive into our experiment cycle and the steps involved plus how we take those learnings to increase efficiency and nail predictions over time.

            More highlights include:

            • How we manage increased competition with our e-commerce clients?
            • How to prioritize problems for all the platforms we work on?
            • A deeper look into our experiment analysis process.
            • How we level up the experiment processes for new hires?
            • Why we revisit the analysis post-post-mordem?

              • Follow us and our guests:

              • Karim El Rabiey on LinkedIn and Twitter
              • Nima Gardideh on LinkedIn and Twitter
              • Pearmill on LinkedIn, YouTube and Twitter

                • Resources:

                • Featured artist, Aida Murad

                  • Want to share your hyper-growth story with us? Email [email protected] to be a guest.

                  Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

                  50 min
                • Pivoting during COVID and Mobile Acquisition with iOS 14+ w/ Leon Sasson @ Rise Science (EP14)

                  Leon Sasson, the Co-founder / CTO of Rise Science went into the pandemic facing two big problems. Having to pivot his business model from B2B to DTC (direct-to-consumer) as COVID changed how businesses were behaving, only to face Apple releasing iOS 14+ that wrecked havoc on the industry and heavily impacted user acquisition.


                  Find out on this episode how Leon navigated through the turbulent times of startup growth during COVID that ended with Rise Science blasting off at hyper-growth speeds.


                  More highlights include:

                  • Developing a sleep program while in college for professional and collegiate sports teams that eventually became Rise Science.
                  • What their major problem was with their B2B business model and why they shifted to DTC.
                  • What their product prioritization framework is for growth and how they’ve optimized it.
                  • The importance of both qualitative and quantitation analysis for experiments.
                  • Their growth and marketing teams OKR framework — it’s not all about hitting a number!


                    • Follow us and our guests:

                    • Leon Sasson on LinkedIn and Twitter
                    • Nima Gardideh on LinkedIn and Twitter
                    • Pearmill on LinkedIn, YouTube and Twitter


                      • Resources:

                      • Andrew S. Grove “High Output Management”
                      • Marty Cagan “Empowered: Ordinary People, Extraordinary Products”


                        • Want to share your hyper-growth story with us? Email [email protected] to be a guest.


                        Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

                        1 hr 28 min
                      • Demand Generation for B2B Startups with The Startup Growth Podcast (EP13)
                        On this episode, we’re hosting a special feed drop of “The Startup Growth” podcast with Kyle and Dan of Vouris. Nima was recently a guest on their podcast sharing all his wisdom on growth and performance marketing for B2B startups.
                        Highlights include:
                        Breaking down the challenging stigmas of marketing.
                        Why Facebook is a strong ads channel for B2B?
                        Why losing money to learn is a good thing in performance marketing?
                        Which ads platform should a beginner start with?
                        Pearmill’s philosophy on avoiding gated content.
                        Follow us and our guests:
                        Kyle Vamvouris on LinkedIn, Dan McDermott on LinkedIn and The Startup Growth Podcast
                        Nima Gardideh on LinkedIn and Twitter
                        Pearmill on LinkedIn, YouTube and Twitter
                        Want to share your hyper-growth story with us? Email [email protected] to be a guest.
                        Producer, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.
                        56 min
                      • A Different Process of Starting Companies and Building a Tech-Enabled Business w/ Deepak Chhugani @ Nuvocargo (EP12)
                        Deepak Chhugani, Founder & CEO of Nuvocargo has scaled his freight forwarding marketplace by going against the traditional startup path, and doing it against YC advice. Hear his story, what his fast-track approach is to growth as a YC backed startup, and how he built his muscle for solving his toughest organizational problems.
                        More highlights include:
                        Why he returned some of the investment money to investors after his first startup failed
                        How to stay connected to the team as a leader as you scaled
                        His wisdom on organizational design (spoiler alert: they’re flawed by design)
                        How to build in feedback loops and incentives that create a healthy company culture
                        Follow us and our guest:
                        Deepak Chhugani on LinkedIn and Twitter
                        Nima Gardideh on LinkedIn and Twitter
                        Pearmill on LinkedIn, YouTube and Twitter
                        Want to share your hyper-growth story with us? Email [email protected] to be a guest.
                        Production Support, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.
                        1 hr 24 min
                      • Building Sales Teams That Thrive w/ Dan McDermott @ Vouris (EP11)

                        When is the best time a founder should invest in building a sales org? How do you build a team that thrives performance wise but also thrives culturally? Every B2B founder needs to understand how to build high-performing sales team.

                        We cover all of this and more with Dan McDermott, CMO of Vouris. Dan and his team are experts in scaling strong B2B sales teams.

                        More highlights include:

                        • What the biggest trap is that founders often fall into when building sales teams?
                        • How salesy is too salesy? Hint: salesy is too salesy!
                        • His philosophy on building a culture of collaboration.
                        • Why developing repeatable processes is so important?
                        • Why you should avoid internal team competition.

                          • Dan is also the co-host of The Startup Growth Podcast along w/ Vouris founder, Kyle Vamvouris. We love their podcast because it gives you an insiders look at how they help startups with scaling their sales teams.

                          Resources:

                          • David Sacks “Simple math to setup a sales team”
                          • K. Anders Ericsson, Robert Pool “Peak: Secrets from the New Science of Expertise”
                          • Malcolm Gladwell “Outliers: The Story of Success” (10,000 Hours Rule)
                          • Tony Ulwick “Jobs to be done: A framework for customer needs”

                            • Follow us and our guest:

                            • Dan McDermott on LinkedIn and The Startup Growth Podcast
                            • Nima Gardideh on LinkedIn and Twitter
                            • Pearmill on LinkedIn, YouTube and Twitter

                              • Want to share your hyper-growth story with us? Email [email protected] to be a guest.

                              Production Support, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.

                              1 hr 22 min
                            • The Modern Data Stack w/ Peter "Fish" Fishman (Mozart Data) EP09
                              On this weeks episode we have a pioneer who has helped democratize the modern data stack. Peter “Fish” Fishman, co-founder of Mozart Data (ex-Zenefits, Yammer, OpenDoor) built his company on the idea of simplifying and centralizing data infrastructure to help startups grow. And it worked! Mozart Data has fast become a staple product that many startups use to ingest and analysis their data.In our conversation he defines what the modern data stack is in today’s world, shares his wisdom building and constructing data systems and teams plus how Mozart Data has helped scale some of the most notable unicorns and even a few decacorns since they’ve started the company.More Highlights Include:Modernizing data infrastructure and revolutionizing how B2B products were modeled at Yammer and later on at Zenefits.The current shift away from LTV and CAC as core metrics startups use to measure growth.How using consumer packaged goods (CPG) philosophies can help SaaS products with growth.Advice to founders on how to approach the recession and raising venture capital in the current economic environment.The key differentiator that turns startups into unicorns and decacorns.The distinction and preference between data lakes, marts, and warehouses.Resources:The Hard Thing About Hard Things by Ben HorowitzThe Burn Multiple by David SacksDefault Alive by Paul GrahamWant to share your hyper-growth story with us? Email [email protected] to be a guest.Download the full episode transcription @ https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.
                              1 hr 7 min
                            • World-class Content Marketing w/ Devin Bramhall (Animalz) EP08
                              For a lot of founders, content marketing may mean having a blog, social media and maybe even email campaigns. What some forget or don’t know is that content marketing isn’t just about the picking the right content format for your business. It’s more about how you’re providing value to your existing and potential customers and constantly analyzing content performance to reach them.On this episode, we chat w/ Devin Bramhall, CEO of Animalz (a best in class content marketing agency) about implementing a strong content marketing process is the key to drive performance. Plus learn how by focusing on creating quality content and being a people centered leader helped Devin grow Animalz at a cheetahs pace.More highlight include:What encompasses a content marketing programWhat are the key factors in creating valuable contentHow refreshing and optimizing existing content can drive growthStages to hire an agency and when to begin content marketingEmbracing yet forgoing process for teams to be less constrained and more creativeTo be a guest on the show email [email protected] the full episode transcription @ https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.
                              1 hr 6 min
                            • Global Hyper-growth with Meltem Kuran (Deel, Bench) EP07
                              On our 7th episode, we’re lucky enough to have Meltem Kuran, the Head Of Growth at Deel and formerly the Director of Marketing at Bench. Both B2B companies grew at a massive pace globally while Meltem was at the helm.She shares her success stories and practices around:Solving for and building high brand trustChoosing the right data over company politicsHow to prioritize content experimentationsExploring the right marketing mix based on product market fitWhat teams you should and shouldn’t over hire forJoin our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast.To be a guest on the show email [email protected] the full episode transcription @ https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.
                              1 hr 6 min

                            About The Hypergrowth Experience

                            From the publisher's feed

                            This is “The Hypergrowth Experience” where founders and marketers from hyper-growth companies like Uber, Webflow, Mozilla, and Talkspace explore how they solve their growth, marketing, and organizational problems as they build their parachute on the way down.