Is the era of the iconic artist coming to an end? A radical hypothesis suggests that as artificial intelligence perfects the art of the hit song, the music industry will shift its focus from the creator to the performer. In this new world, anonymous AI generates the music, and human artists make their money by covering these synthetic hits in concert.
This deep dive examines if this AI-driven future is inevitable. We explore the history of disruptive music technologies from the phonograph to autotune, the biological reasons a human voice can make the hair on your arm stand up, and the powerful cultural and economic forces that tie us to our favorite artists. By dissecting the current legal battles over AI-generated music and synthetic voices, we uncover the complex truth about where the money, and the meaning, will flow in the future of music. The answer is not what you expect.