The IAB UK Podcast

The IAB UK Podcast

By IAB UKBusinessTechnologyMarketing
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The IAB UK Podcast episodes

  • IAB UK Connected | Episode 16: Camilla Harrisson, Anomaly London
    One of IAB UK's newest members, Camilla Harrisson, CEO of Anomaly London, joins James for the latest episode of the IAB UK Connected Podcast. As well as helping their clients pivot and create meaningful campaigns for the current time, Camilla talks about company culture and Anomaly's own project 'Vir-us", an open-source campaign encouraging people to practice social distancing during the coronavirus pandemic. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • IAB UK Connected | Episode 15: Gaming trends with Luke Aldridge, Dentsu Aegis Network
    In this second episode on trends during COVID-19 - check out our full Consumer Insight trends work here - James talks to Dentsu Aegis Network's Luke Aldridge. Luke has set out to make programmatic in gaming natural and accessible for advertisers, and in this episode he talks about how gaming is allowing people to socially connect during lockdown and shares some of his favourite gaming campaigns. Wendy's, anyone? For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • IAB UK Connected | Episode 14: Tom Pepper, LinkedIn
    In episode 14 of the IAB UK Connected podcast, James chats to Tom Pepper from LinkedIn about how the platform is supporting NHS and key workers, ways in which brands are using LinkedIn to share their lockdown best practices and life as a PE teacher. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • IAB UK Connected | Episode 13: Peter Field
    A bumper episode with an industry legend: IAB UK's CMO James Chandler speaks to Godfather of Effectiveness Peter Field, co-author of advertising bible 'The Long and The Short Of It'. Listen as James and Peter discuss highlights from his latest paper 'Long, Short or Dark: a guide to advertising best practice in recessions', how the current crisis shapes up against previous economic recessions, the "bounceback", his take on brand building in digital, and Direct to Consumer brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    42 min
  • IAB UK Connected | Episode 12: Steph Douglas, Don't Buy Her Flowers
    James is joined by another Direct to Consumer (DTC) brand on the latest episode of the IAB UK Connected Podcast. Steph Douglas is the founder of Don't Buy Her Flowers a 'thoughtful gifting company'. She shares how lockdown has affected her business and how a small initiative to show love for key workers had a huge impact. Find out more about Steph and her business in this film, part of our Born Online study into DTC brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • IAB UK Connected | Episode 11: Flora Williams, OMD
    In our latest episode, and marking the first in a weekly series exploring consumer trends, James speaks to Flora Williams, Business Director at OMD and all-round audio expert. They discuss the impact that lockdown is having on podcast listening and how the role of audio is changing at a time when people are working from home. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    20 min
  • IAB UK Connected | Episode 10: Jane Bloomfield, Kantar

    With a vast range of clients - from small brands to global household names - data, insights and consulting company Kantar are well positioned to not only understand the COVID-19 crisis' impact, but also to help brands survive it. In this episode, James talks to Kantar's Jane Bloomfield about the seven point checklist they have developed for how brands can deal with this unusual, disruptive and rapidly changing global situation.


    For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • IAB UK Connected | Episode 9: Tom Wallis, Gousto

    Coronavirus is impacting the way we live, work, shop and - of course - eat. One of the brands offering a crucial service throughout this is Gousto, the direct to consumer recipe box company. In this episode of the IAB UK Connected podcast, James speaks to Gousto's CMO Tom Wallis about the impact of COVID-19 on their supply chain, how its impacting their comms approach and why the nation's favourite PE instructor is the perfect ambassador for their brand.


    For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • IAB UK Connected | Episode 8: Nick Pestell, Facebook

    Facebook's Nick Pestell is the latest IAB member to chat to James on the IAB UK Connected podcast. After the COVID-19 outbreak hit companies hard, Facebook were quick to announce their support for small businesses. In this episode, Nick explains how Facebook's mission of giving people the power to build community and bringing the world closer together is the perfect mission for times like these.


    For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    20 min
  • IAB UK Connected | Episode 7: Jack Cowin, LADbible Group

    As we slide into week four of national social distancing, great original content created and curated by companies like LADbible Group feel like they might be what see us through all this. In our latest episode, James catches up with LADbible Group's Head of Agency Sales, Jack Cowin, to chat myth-busting, live streams and how - at times like this especially - young people are looking for ways to act rather than just watch.


    And if you have any light to shed on James' cheesy mystery please tell us @iabuk.


    For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub.

    Hosted on Acast. See acast.com/privacy for more information.

    20 min

About The IAB UK Podcast

From the publisher's feed

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members -…

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