The Idea Climbing® Podcast

Marketing is much more powerful when it’s driven by a purpose and a mission. I discuss how to do that with my guest, Ryan Chute.

Ryan leads an award-winning creative agency within the legendary Wizard of Ads® group. As an Emmy-award winning Producer and an Executive Producer, Ryan has a deep-rooted passion for powerful storytelling and pivotal moments in entertainment. He builds creative, data-driven strategies that tap into the psychology of persuasion and the science of decision-making.

 

What Does "Mission" Mean to You?

What is a “mission”? Mission starts as something internal to the company, and then becomes external to the public. When we think about that in the military sense, where “mission” derives from, that means the “commander’s intent”. Commander’s intent got popularized in the Napoleonic era where the Germans were fighting the Napoleon armies and they were losing miserably. The Germans realized one profoundly important thing: That they were going to have to sacrifice their autocratic way and come up with new flexibility of the army to take the hill however they might. Not every decision would come straight from the leader.

When they did that the tides of the campaign changed.

Ryan believes that everyone is a leader. They just need help bringing out the leader inside of them regardless of rank, authority or title. That ideology was the beginning of mission-based marketing and mission-based businesses.  The idea here is that you, as the commander, you have this notion of how you want to start and run a business. Ways that you feel are righting rights that are wrong and fixing things in the way that they were injust in the past. You need something bigger than you and that is greater than the sum of just you.

The Three Buckets of Your Mission

So you come up with the commander’s intent. The commander’s intent lives in three buckets:

Helping people win.

Being grateful.

Being trustworthy.

Helping people win comes from being grateful and being trustworthy.

This notion of gratitude is a definition of terms; what does gratitude mean to you? Is it through the way that you pay your employees, is it the way that you present policy and return policies for your clients? How do you deliver your deliverables? All of this lives in the humility and abundance of gratitude.

Then there’s trustworthiness. What does being trustworthy mean? What does the action of trust and being a trustworthy person actually mean to you? That’s going to show up in what you decide to do when it’s convenient for you and when it’s inconvenient for you. This is the foundation of values and beliefs. Beliefs are like the constellations in the sky, they move around, they’re pretty, and they’re informative. But they’re convenient and they move. In any situation where it’s inconvenient for you, you’re willing to change, to take action for the greater good, and follow your mission.

How to Connect to Your Mission

When we all agree that the mission is to help people win in a trustworthy and grateful manner, the next step from that mission is to decide the rules of engagement. What is the objective that trying to achieve, what hill are you trying to conquer? In the HR department you’re trying to get the right employees, in sales you’re trying to close every sale that you ethically can, and so on. Ultimately all of those things are missions within your business, within your campaigns.

Why does this all matter to the mission driven business? Until you understand what mission is, you can’t have a mission driven business. If we can all agree for a moment that helping people win in a trustworthy and grateful manner is the mission, what does that mean to you in your business? What does helping people win mean?

In trustworthiness it’s the beliefs and values, the values are the things that you take consequence for. You accept the consequence, you suffer, you struggle and that’s when your true value shows up. People only value the things that they receive from you means you had to concede on something; both tangible and intangible in nature. Helping people win start with your employees. How can you help your employees become more successful and setting it up to make things easier for them to sell then they’ll be helped in being able to close more sales. Buyers will be able to buy more stuff. Then your company will win.

Ultimately, This is Your Mission

Your mission ends up being the thing that stands out that your competition is unwilling to do. It’s the consequence you are willing to receive that your competition is not willing to receive. All of these places where you can create less challenge for your clients to work with you makes it easier for the people to buy from you. So the mission becomes making it easy to do business with you.

Last but not least is doing it in a grateful way by throwing in extra rewards for doing business with you and making it an environment where you receive as part of the package.

We also dive into topics including:

How to build the bridge between having a mission and having a marketing strategy that includes that mission.

How to create situations where people are self-subscribing to your business and your mission.

How to make it easy for people to say “Yes!” to doing business with you.

How to create an enduring, successful marketing strategy and not just be a blip on your market’s radar.

Why you need and how to include emotion in your touchpoints with clients and potential clients.

The three kinds of emotions you want people to feel as a result of your marketing campaigns.

When you need to and how to update or change your mission in the public’s eye over time.

Why your mission is a key internal driver for your company.

The one thing, above all else, that you need to do to create a successful mission based marketing strategy.

…and other golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Ryan Chute is an award-winning creative strategist and the Wizard of Ads® who helps small businesses transform into BIG brands. With a passion for removing friction, Ryan specializes in crafting innovative sales and marketing strategies that drive profitable growth. Drawing from his extensive experience in retail and automotive, Ryan’s insights empower entrepreneurs to dominate their markets with bold, frictionless solutions.

Connect with Ryan!

https://www.ryanchute.com/

https://www.tiktok.com/@wizardryanchute

https://www.instagram.com/wizardryanchute/

https://www.facebook.com/wizardryanchute

https://www.linkedin.com/in/wizardryanchute/

https://www.pinterest.ca/wizardryanchute/

https://x.com/wizardryanchute

https://www.youtube.com/@wizardryanchute

Becoming a great podcast host is a blend of art and science. I discuss how to become a great one with my guest, Mark Iorio.

Mark is the host of Language of Leadership, a seasoned business culture expert, and a passionate advocate for helping organizations align purpose, people, and performance to build thriving, values-driven cultures.

 

 

Eight years ago Mark was in the studio shooting an episode of his TV show, “CEO Chat”, and his business partner was one of the co-hosts. As Mark was walking off the set a woman asked him to guest on her podcast and Mark agreed. When Mark arrived to record the show, the CEO of the studio, Keith, came into the lobby asked him who he was there to see. When Mark mentioned the woman that invited him Keith told him she was gone but he would interview Mark.

As the interview progressed, they were discussing marketing. Keith told Mark that he believed Mark would make a good podcast host. Mark blew it off as just another compliment to be nice, but Keith persisted. Mark agreed to be a host and decided to brainstorm topics and names for the potential show. He eventually came up with “Rainmakers’ Roundup” and ran the show for seven and a half years.

What it Takes to Get Started in Podcasting

Just do it, just step into it.

First, you must be genuinely curious. You must focus on the person that you’re interviewing. Mark had 75 episodes of Rainmakers’ Roundup in the studio and he noticed there were dozens of hosts from other podcasts that read from a script. There was no flow to it, there was no real cadence. Just a list of questions. Mark was more improvised. He told me that if you can be curious about your guests’ lives, and be curious about the subject matter, your show will flow very nicely like a conversation over a cup of coffee.

Creating a Successful Structure for a Podcast Conversation

In your head, create and go through a process. Maybe its discussing how your guest got started in their business or career. Maybe it’s learning about why they love what they do. Have a specific cadence and let them answer the question. Make the show about them. If you go in thinking your show is about you because you’re this great podcaster, then you probably shouldn’t do it.

If you’re there to shine a light on them and their career path, their service, what they’ve done for society and so on, then you’re taking the right approach. You’re in the right ballpark.

How  to Find Your First Guests

You must have a mission for your podcast. When you understand that mission, look for people that match that mission. As an example, Mark is starting over with his new podcast “The Language of Leadership”. Language of Leadership is all about people in leadership positions that not only use meaningful language, but their behavior is such that people want to follow them. They want to follow their behavioral patterns. Because of his purpose Mark knows he needs to find branding people, HR people that care about their staff, heart-centered leaders and so on.

What does this mean for you? Don’t try to squeeze someone into your podcast just because they’re a warm body. Know your mission and then figure out the types of people that fit your mission. That helps the conversation flow effortlessly and that makes it easier for you to ask the right questions because you know your mission so well.

We also dive into topics including:

More ways to find and connect to the mission for your podcast.

How to develop your marketing message once you decide on the mission for your podcast.

How to create the right mindset to “keep on keepin’ on” in the early stages of your podcast.

Why keeping a cadence is important for your marketing.

The pros and cons of live podcasting vs. prerecorded episodes.

Advice for keeping on track with your podcast once you’re established.

The one thing, above all else, that you need to do to be a great podcast host.

…and more golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Mark Iorio is a dynamic keynote speaker, media host, and business culture strategist with more than 30 years of experience helping organizations align their people, purpose, and performance. As host of Language of Leadership and Rainmakers Roundup, Mark engages top executives and thought leaders in powerful conversations about authentic leadership, team alignment, and purposeful growth.

Mark is the creator of the Brand and Culture Alignment Toolkit (BCAT)—a science-based framework that visualizes a business as a single high-performing individual, helping teams clarify their collective purpose and drive consistent, values-based behavior. His talks blend real-world business insight with emotional intelligence, storytelling, and actionable strategies that resonate with leaders across industries.

Click here to connect with Mark on LinkedIn!

Click here to learn more about Mark's company!

Creativity and strategy can seem like two sides of the same coin when it comes to business scaling, but they run well together when combined. I discuss how to do that in this episode with my guest, Lysle Wickersham.

Lysle’s unique crossover skill set and insights not only transform startups and SMEs into scalable, successful ventures but also redefine the very essence of creative capitalism, masterfully blending positioning strategy with storytelling and building intangible equity to drive growth and build enterprise value.

 

 

Lysle is an combination of two career paths that led him to his current business. He grew up as a creative director in integrated communications and brand development and advertising and eventually built a large agency that he ended up selling. After that Lysle ran a couple of tech companies connected to venture capital groups. He founded an investment bank and did a strange crossover for a creative person into mergers and acquisitions working with private equity and venture, a more strategic endeavor.

What felt natural to him was the integration between the pragmatic side developing sound business strategies and the creative side of expressing the attributes of a company that builds the emotional connections. The truth is if you do both of those things well, that’s where the money is.

Where to Start When it Comes to Blending Creativity and Strategy

Creativity and strategy don’t run at the same time; it’s a linear process. To be creative you first need to be strategic. Every business must start with core positioning. Who is the target market that you’re trying to reach? All of this at first is connected to the founder by the company’s goals and visions and what they want to be and build.

You take that and decide who would buy that and who’s going to scale with you so you can grow. You need to ask: What is the context that you are in the market in other words what space are you playing in, what’s your primary point of differentiation and what’s the proof that you can deliver on that point of differentiation? You must be able to deliver on that brand promise.

If you do that stuff well and you have that core foundation that naturally leads to the attributes of your brand that align with your positioning and audience. That means answering questions such as: What do you look like? What do you sound like? What are the brand values from that you can discern your primary messaging?

All of that then moves into things such as brand identity and communication strategies. The marriage between the two comes when you know who you are as a business and how you tell your story in a way that emotionally resonates with your potential clients.

That’s the natural connection between the strategic foundation and the creative expression of that foundation.

How to Know When You’re Ready to Scale

It’s kind of an abstract way to look at the word, everybody wants to scale or grow. Every business’ goal is to get bigger and make more revenue. That’s a natural progression. There is no specific trigger for that. When you’re figuring out positioning for your business you want to make sure that the audience you want to build has room to grow. Then there’s market potential. That’s where there’s white space competitively where you can be different and be desired.

All those things must go into consideration when you’re figuring out how to position a business to raise capital. You’re looking at the size of those marketplaces, how big they are, and what your potential to attract a piece of that market is. All those things must be calculated, especially if you’re talking to investors and you want to present a financial story to them about how your company can grow.

How to Differentiate Yourself in the Marketplace

That is the connection between strategy and creativity. When you create your positioning one of the core functions of that positioning is to articulate your core point of differentiation. You’ve got to nail that right away and that takes market research and understanding your competitive environment. You must also figure out where the place where you can put a stake in the ground and own that position lies. That includes your point of differentiation. A lot of that is understanding how you build equity, and equity over time is how you create wealth.

Equity happens by owning space in people’s minds. That is what brands do, and they do that by creating emotional connections and having a good service. Those two things become your table stakes. Sometimes the differentiator can be emotionally driven. That’s the difference between Reebok and Nike. Nike has been unparalleled at owning space in our minds and having a position of performance. They own that space and nobody can take that away.

Those are the emotional connections. The objective of doing positioning early on is that it allows you to own that space. That’s how we remember things, that’s how our memory systems work. Consistency over time is key so you do that strategic foundation work in the beginning. That forms how your brand lives and breathes. When you stick with it and over time and that’s how you create alignment. That’s how you get consistency. That’s how you build equity.

We also dive into topics such as:

How to know if you have a viable, profitable business idea with which to grow.

How smaller businesses can get started with owning space in people’s minds.

How to uniquely differentiate yourself in a crowded marketplace.

How to determine your messaging structure around your points of differentiation.

How to maintain mind space once you start to get it.

Why building brand and building equity is not about spending money and what they’re really about.

How to reinforce your market position and continue to own that space in people’s minds once you’ve created it.

Why scaling your business is something you need to consider even while you’re still building your foundation.

How to know when it’s time to make noise in the market and ramp up your scaling initiatives.

How often you should evaluate and re-evaluate your market opportunities.

What to do when a competitor tries to copy you and take away a share of your market.

Why businesses don’t scale in a consistent linear fashion and what to do instead.

How to measure whether you’re on track with successful growth.

The characteristics of a great business goal.

The types of KPIs (Key Performance Indicators) that you should define and measure for your business.

The one thing, above all else, that you need to do to be both creative and strategic when scaling your business.

…and other golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Lysle Wichersham

A uniquely right- and left-brained strategist, Lysle is a true brand capitalist. He understands the power of branding and positioning, as well as the practical aspects of operations, managing a P&L, and scaling a business to raise capital or achieve a liquidity event. Drawing on a career in brand development, investment banking, and management consulting, he has refined his craft over 30 years.

As Chief Creative Officer and Managing Director, Lysle built and sold a $170M integrated agency, where he created and positioned numerous world-class brands. He then worked with a VC group, managing several tech startups and successfully exiting from one. This experience ignited his passion for value creation and scaling businesses, leading to the co-founding of an investment banking and M&A firm.

Lysle’s diverse skill set, which integrates the pragmatic strategy of scaling business with the creativity and storytelling that builds intangible equity, explains BRANDThink’s holistic and integrated approach to positioning, building brand equity, scaling companies, and accelerating value creation. Today, BRANDThink works with startups and early-stage businesses on competitive positioning and brand development, strategic planning, modeling, pitch decks, and data rooms for raising capital. You can connect with Lysle at [email protected].

Click here to learn more about BrandThink!

Click here to connect with Lysle on LinkedIn!

If you want to build a meaningful personal brand online you need authenticity, gratitude, and a few other strategies. I discuss them in this episode with my guest, Vladimer Botsvadze.

 

 

Vladimer came to the United States on a work visa in 2006. He eventually moved to New York City, the best melting pot in the world. In NYC Vladimir realized how important it is to build a personal brand. He started rubbing shoulders with successful people and left no stone unturned. Vladimer became a lifelong learner, reading 400+ pages a day and working 16 hours a day. He built Twitter/X followers from zero to 57,000 in a year because he’s an authentic storyteller that loves to provide value.

The Starting Point of Creating a Meaningful Online Brand

Start small, build gradually for the long term, and give more than you take. You have an iPhone at your fingertips; you can easily record videos and upload them to YouTube to share your knowledge and your journey with your audience. Steve Jobs said the most powerful person in the world is a storyteller. He also said people that know what they are talking about don’t need PowerPoint. Be on different social media channels, don’t put all your eggs in one basket. Remember, great oaks grow from small acorns. Long term thinkers give more than they take by sharing content that is in their followers’ best interests.

Many people that connect with you on LinkedIn send sales pitches. People don’t pay attention to those pitches. They pay attention to value.

How to Provide More Value to Your Social Media Audience

Give away your best advice for free. Vladimir has never charged his followers for “picking his brain”. He leads by example, not by titles. That is one of the things that sets him apart from the rest of the herd. A majority of executives lead by their titles. Gary V. leads by example, Tim Ferris leads by example because they are self-made success stories. Both are examples of why you should never give up. There is always light at the end of the tunnel if you are positive and see the glass half full.

Inspiration Along the Way

It doesn’t matter where you were born, your background or your education. If you take massive, strategic action you will succeed. Vladimer was born in Georgia and dreaming about experiencing the Western world. In the nineties he was burning the midnight oil and pursuing his dream. Now he’s a global citizen. He loves instilling confidence in other people. If he can do it, anybody can do it.

Establishing and Building Your Reputation

You start to build a robust personal brand by showing gratitude. When people leave you comments or like your social media posts you should respond to them and thank them. Vladimir did and still does consistently express gratitude to his followers. He brought and brings his followers together which built and further builds his personal brand which translates to his personal success including hundreds of endorsements on LinkedIn. He treats his followers as his friends.

You need to consistently create great content. That means creating content with authenticity, compassion, and devotion. Vladimir shares his authentic story with the world. That helps him build emotional connections with his followers.

A Cohesive Strategy for Building Your Personal Brand

You need to have a presence across a variety of social media channels. You need to create content consistently. You need to interact with your audience because a majority of people don’t consistently interact with their audiences and hence, they don’t grow their audiences. Then they complain that they have never built their personal brands because they almost never interacted. They get on their high horse while Vladimir does the opposite; he shows up and is down to earth.

You need to be curious on a daily basis. You need to collaborate with influencers. When he began his social media journey in 2014 he had the foresight to interact with big brands. As he was interacting with big brands.

We also dive into topics including:

How to keep your ego in check as you build a strong personal brand.

How to embrace the golden age of one-on-one marketing.

The biggest difference between traditional marketing and social media marketing.

The importance of being pliable and adaptable to different personal branding opportunities.

Why real time product development is important to your social media strategy.

The key components of a meaningful personal brand.

How to position your personal brand as a media company.

The case for being authentic across social media platforms.

How to adapt to the rapidly evolving world of consumer behavior.

The four components of today’s social media landscape and how to leverage them to build your personal brand.

The one thing, above all else, that you need to do to build a meaningful personal brand on social media.

…and other golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Vladimer Botsvadze is a world-renowned thought leader, influencer, mentor, keynote speaker, and internet personality specialising in digital transformation and AI. Acknowledged as the №1 Global Marketing Thought Leader and one of the Top 5 Global Startup Thought Leaders, as well as a Top 20 Global AI Thought Leader by Thinkers360, Vladimer is at the forefront of the digital landscape. He serves on the advisory boards of the United States Artificial Intelligence Institute, United States Data Science Institute, and United States Cybersecurity Institute.

Website and social media links:

Website: www.vladimerbotsvadze.com

Instagram: www.instagram.com/vladimerbotsvadze

Facebook: www.facebook.com/vladimerbotsvadze

Linkedin: www.linkedin.com/in/vladimerbotsvadze

Twitter/X: www.twitter.com/vladobotsvadze

Youtube: www.youtube.com/@VladimerBotsvadzeProfessor

SoundCloud: www.soundcloud.com/vladimerbotsvadze

When you create a Market Dominating Position (MDP) you’re on track to successfully scale your business. I discuss how to do that with my guest, Ed Middlebrooks.

Ed is not your typical business coach—he’s a strategic weapon for entrepreneurs who are done playing small. Ed Middlebrooks is the founder of Elite Profit Coach, where he works with driven business owners to uncover hidden profit, outmaneuver competitors, and install dominance into their markets.

 

 

Ed was the kid in the server closet for 25 years working a job in IT services. That job got him involved with business planning. He realized that technology affects the growth of a business. He found himself interfacing with high-level executives about more than just small technology issues. Ed began asking “How does the infrastructure of the business really allow us to foster growth and increase communications which ultimately increases sales and marketing results? “

Entering the Entrepreneurship World

After 25 Ed left the corporate IT world because he learned about real estate investing and how to automate a business using what he calls “The Five Steps of Every Business”; which is:

To get customers, you must first generate leads.

Prescreen those leads.

Construct and present offers.

Close quickly.

Follow up with everybody.

Those five steps exist in so many places within a business. In his real estate investing career, his firm bought 24 houses with none of their own money, no banks and no credit. He had 17 Air BnBs. He built a multimillion-dollar business providing rentals. He took the strategies that he learned from working with C-Suite executives, negotiating and networking. Ed discovered that the secrets of growing and scaling a business appear to be fairly unique to each business, but they all come down to a singular strategy or pattern. When you put the building blocks in the right order, things happen, your strategies work, and your business grows.

The Starting Point of Marketing Strategy and Business Growth

First, you must take an analysis of your business. When it comes to growing and scaling a business, most entrepreneurs look at how to generate more revenue. They’re always thinking about the income. They want to foster more business. Whereas that’s true to a point, what Ed finds is that a lot of businesses are just chasing good money after bad. For example, they spend money on ads without really understanding the fundamentals of their business and how the ads boost (or don’t boost) the bottom line.

Ed has a mantra that he’s learned along the way. That is “Revenue feeds the ego, but profit feeds your family.” When he talks about growing and scaling a business, he’ll show a business how to become more profitable without spending any extra money on marketing. This is assuming that there’s already a steady flow of business coming into that company. What they can do is make some changes. They can reduce the cost of goods sold, they can look at making more compelling offers, and so on.

Creating Your Market Dominating Position (MDP)

One thing stands out above everything else. That is understanding your company’s Market Dominating Position (MDP); sometimes referred to as the Unique Selling Position. What is the MDP of your company? If you don’t have that all you’re doing is throwing money into marketing, hoping that people connect with your messaging. You’re doing what everyone else does. When you do that, you can end up stuck in a red ocean (filled with “sharks”) and you’re not in a blue ocean. Ed’s not talking about creating a product that nobody else has. He’s talking about what the capacity of your business is to provide and deliver unique and superior value amongst your competition.

Here’s another question that you must ask regardless of what your industry is. The question comes down to “What are the benefits you offer to your target market that set you apart from all of your competitors?” Once you figure that out, decide what the capacity of your business is to deliver those benefits. That means your MDP can be defined by the capacity of your business to deliver unique and superior value in the marketplace.

How to Leverage Your MDP to Create a Successful Marketing Strategy

Let’s change the word “capacity” to “competency” or “capability”. What is the capability of your company to provide unique and superior value? Now that’s the question; that is the key to everything. You must answer this cornerstone question before you do anything. Before you build your website, before you start a social media campaign, before you throw any money behind a marketing strategy. Once you figure out those benefits, you have to ask yourself are those benefits based on the hot buttons of your prospects? What are the problems that your prospects have and don’t want, or what are the results that they want and don’t have?

Once you know who your target customer is, down to what kind of car they drive, you have identified your customer avatar. Then you need to learn where they are; that’s your target rich environment. Now you’re discovering what their hot button items are and what the benefits are that you offer that can solve their challenge. You need to give them what they don’t have but they want or whatever solves the problem that they have and don’t want.

How do you discover how much more effective your strategy is going to be when your MDP is defined? Your MDP statement needs to be put into the marketplace. It promises to solve particular challenges for your particular client avatar(s). Once you do that, writing copy for your website is going to be easier, running your social media campaigns is going to be easier, and going to networking events and giving your elevator pitch is also going to be a whole lot more effective.

We also dive into topics including:

Why you need to create an ideal client avatar and how to go about it.

How to structure your business to meet your market’s demand.

What you need to do once you define your ideal client avatar.

The three things that prospects need to see before doing business with you.

More ways to differentiate yourself in your marketplace.

The minimum things people want or they’re not going to do business with you.

The four step strategy to discover and launch your MDP and dominate your market.

The one thing, above all else, that you need to do to create your MDP.

…and more golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Ed Middlebrooks is a business strategist, data tactician, and the founder of Elite Profit Coach—a business advisory firm built to turn struggling entrepreneurs into dominant market players.

Through his proprietary approach and intent data engine RealSpeak.ai, Ed tracks over 70 billion buyer behaviors every week to identify exactly where, when, and how his clients should strike. Armed with cutting-edge software, persuasive marketing systems, and decades of hands-on experience in IT, real estate, and high-stakes consulting, Ed delivers results that defy convention.

He’s not here to motivate—he’s here to install clarity, strategy, and unstoppable momentum into businesses that are ready to scale with certainty.

In our more and more AI driven world meaningful relationships are harder to come by and maintain over time. We’re getting more and more disconnected from our social and professional circles. We’re using AI tools because we think they will make everything better. We think they will make doing business easier, which is true in some cases. They look fancy, they have cool reporting, so we think we’ll get more leads and then maybe we’ll get more clients.

Unfortunately, often they’re putting layers of separation between us and our prospects and clients. When that happens, we don’t really understand what’s going on with our business outreach. We start to make up scenarios because we don’t have all the personal information to go alongside the data. We can end up not knowing much personal information about many of our prospects, instead we could primarily know what AI tells us about them.

 

 

I discuss how to create meaningful relationships in this AI driven world with my guest, Casey Cheshire. Casey is a seasoned marketer with over two decades of experience and the author of “Marketing Automation Unleashed,” a guide to leveraging marketing technology for business growth. As the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency, he helps businesses build authentic connections with their audiences.

The Unfortunate Trend of Weakening Ties

Prospect and client relationships are weakening. We no longer remember many of their names off the top of our heads, we certainly don’t know what’s keeping them up at night, so we just make up what we think is keeping them up at night. Then our products and our services start to morph in that direction. No wonder that email campaign you just sent out only got crickets back. Or maybe you had a webinar, and nobody showed up or just a few people did. AI is one of the big reasons.

You wanted an in-person or virtual room full of people; why were those marketing messages falling flat? Because you’re disconnected, you didn’t know what your prospects wanted because you put apps in the way. The crazy thing is that AI isn’t making those scenarios easier.

AI isn’t getting us more connected; it’s adding more noise to our world. Let me get this straight, it’s always been noisy but now it’s getting noisier. AI is behind tons of content, tons of marketing strategies, and at times it’s having fake conversations with people. Overall, it’s just going to be a noisier world for everyone.

We’re not going to be able to do more of the same or do better than the status quo unless something changes. The old ways of doing business just aren’t working anymore. We must pivot hard to avoid getting wrapped up in all that disconnected noise.

Getting Started on the Journey of Cutting Through the Noise

How can you reconnect with your existing network or connect with new prospects or potential referral sources? It’s a revolutionary thought: By making calls. Having one-on-one calls whether you’re the founder or the marketer and so on. In the case of sales roles, they’ll reach out, but that’s a different kind of outreach.

We need to be reaching out to learn, to ask personal questions, not just to make a sale. It means you’re asking things like what are your goals this year? What are you trying to achieve? What are your responsibilities? What are the things that are really bothering you?

Get to know their real wants and needs.

We’re not really inquiring. Sometimes if we do get on the phone with people, we’re just pitching them. We’re soft pitching and we’re not really listening to them. We’re just looking for an opportunity to talk about our product or service. We’ve got to take a step back and have a conversation where we’re trying to learn about the other person.

Things change all the time. It makes it harder for you because you think you know everything. For example, when you think you understand the customer because you are marketers selling to marketers or manufacturers selling to manufacturers and so on.

You need to put that thinking aside and pretend like you’ve never been in your industry and ask some meaningful questions about the other person.

Once you’ve cut through the noise you need to know…

How to Prevent the Noise from Coming Back into Your World

The amount of noise is not getting better. It’s accelerating and it’s continually getting more and more noisy. What you can do now to prepare yourself is to build an audience of people who trust you. Much of that is going to come from the one-to-one conversations and one-to-many conversations.

LinkedIn is a great place to have one-to-one conversations. Podcasts are a great tool for the one-to-many conversations. Posts and communities here on LinkedIn are also great for that, based on your podcast or topics related to your personal brand.

You need to build the audience now and then get your audience talking to each other. Help them make meaningful connections with each other.

Build those trusted communities of real people so as things start getting more and more fake, everyone knows who to turn to.

They’re going to turn to you because they view you as a trusted resource.

We dive into topics including:

Unique ways to build trusted communities.

The number one rule of building a trusted community.

Examples of ways to help people solve their problems.

The best ways to build trust in both one-to-one and one-to-many situations.

How to grow your business and community with integrity without “pitch slapping” everyone you meet.

How to build meaningful relationships without slipping into pushy sales mode.

How to positively leverage AI to help build your community.

Examples of AI prompts to create authentic content true to your voice.

The one thing, above all else, you need to do to create and build meaningful relationships in an increasingly AI driven world.

…and more golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Casey Cheshire is a seasoned marketer with over two decades of experience and the author of “Marketing Automation Unleashed,” a guide to leveraging marketing technology for business growth. As the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency, he helps businesses build authentic connections with their audiences.

With more than 500 hours spent interviewing industry leaders on podcasts like “The Hard Corps Marketing Show,” he delves into real-world marketing strategies and tactics.

A former U.S. Marine, he brings discipline, commitment, and integrity to his professional life. His style blends professionalism with fun, shunning traditional marketing approaches that feel impersonal.

Outside of work, he is a proud husband and father of two who enjoys adrenaline-fueled activities like skydiving, mountain climbing, and off-roading in his Jeep. Committed to sharing knowledge and making a positive impact, he connects with professionals passionate about pushing boundaries.

Click here to learn more about Ringmaster Conversational Marketing!

Click here to connect with Casey on LinkedIn!

Everyone faces emotional downturns, especially entrepreneurs. We can get caught up in a negative story. We can get caught up in an emotion that keeps us from achieving our goals. It is possible to get to that healthy place where you can feel happiness, joy, and the full spectrum of positive emotions.

 

 

Sometimes you’re going to feel anger, sometimes you’re going to feel sadness or defeat. You can come back to the joy of living and take your personal and business lives to the next level with the right strategies. I discuss some of those strategies in this episode with my guest, Dr. Dorothy A. Martin-Neville.

Dorothy A. Martin-Neville, PhD, is a speaker, author, consultant and master coach. She has been featured on the Oprah Winfrey Network as well as the New York Times, the Huffington Post, NBC, and ABC.

As a psychotherapist, Dr. Dorothy (or “Dr. D”) was in practice for 25+ years. As the founder of four companies, Dr. Dorothy has knowledge of the challenges facing leaders in business and in life. As a Business & Life Coach, her focus is on Mindfulness, Emotional Intelligence, and NLP.

The Stories We Tell Ourselves

When Dr. D works with folks, she asks questions such as what’s that bad place about? How did you get there? What’s the story you’re telling yourself in that moment? When you’re in a bad place you’re always telling yourself a story. You need to get to the root cause of that story.

The story could be you’re focusing on one incident in your life and that’s the filter through which you see everything. So, if you were abused as a child you’re going to see abuse everywhere in your life. If somebody doesn’t return a phone call, they’re abusive. If somebody doesn’t recognize you at a networking event, they’re being abusive and so on.

We create filters through which we see the world. If you’re in a funk Dr. D’s first thought is to examine what’s going on in your life, what is it you’re caught up in? If you can look at what you’re caught up in and begin to put that in the big picture you can get context for the situation. You’ll see there’s some legitimacy to what you’re saying but there’s a whole other big picture around it. You can choose to focus on that problem piece or see it in the perspective of the bigger picture. That will help you begin to shift your focus.

Shifting Your Focus to Shift Your Story

Dr. D trains folks to do a reality check. Let’s say you’re going through a divorce. All the sudden you’re caught up in betrayal, abandonment and other similar feelings. Ok, that’s what you’re experiencing, and legitimately so. How can you get beyond that? You have the option of spending the rest of your life in that space. Or you can recognize that’s a horrible thing that’s happening, it’s not what you’ve planned for your life but it’s there. How can you get through it and come out on the other side? Where do you want to land when you reach the other side?

It’s not denial of what’s real for you in that moment. But that’s the situation that you’re in; that’s the period of life you’re going through. The funk happens when you’re caught up in a period of life and you see that as your whole life. How can you go through that and learn from it? What do you need to learn about yourself and life in general?

Answering those questions will, again, shift your focus to the bigger, more positive picture.

Challenges in Your Personal and Business Lives

When you’re an entrepreneur it’s impossible not to have problems affect both your personal and business lives. Your personal life affects your business life, and your business life affects your personal life. You need to separate the life you’re living from the reality of who you are. If you’re consumed emotionally with what’s going on in your personal life that’s time you’re taking away from your business life. Emotionally it has you in a bad head space personally instead of focusing on your business. At that point your business is paying the price.

Dr. D’s objective is to support you to put things into perspective. You need to chunk out time in your day to only focus on your business and compartmentalize your personal life. Then in the evening you can focus on your personal life and compartmentalize your business life. This will keep your world stable. You must give yourself permission to focus on one area of your life at a time.

In this episode we also dive into topics such as:

How to successfully and safely compartmentalize the areas of your life.

How to embrace emotional intelligence in your life.

How to break the pattern of telling yourself destructive stories.

Ways to stop thinking about the negative “What If’s” in your life.

How to recognize negative patterns in your life and separate from them.

How to stop digging an emotional hole and climb out instead.

Why it’s ok to admit, “I need help” and get the help you need.

How to pragmatically get the dream life that you want.

How to prevent yourself from slipping back into the proverbial hole once you climb out.

The one thing, above all else, that you need to do to get out of a funk.

…and other golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Dorothy A. Martin-Neville, PhD, speaker, author, and consultant/master coach has been featured on The Oprah Winfrey Network as well as the New York Times, the Huffington Post, NBC, and ABC.

A psychotherapist, Dr. Dorothy was in practice for 25+ years. As a Clinical Instructor in a Connecticut Medical School, Co-Chair of the Advisory Board of a multi-million-dollar NIH grant, and recipient of NIH grant funding to research her work, she is a pioneer in CAM in the United States.

As founder of 4 companies, Dr. Dorothy has knowledge of the challenges facing leaders in business and in life. As a Business/Life Coach, her focus on Mindfulness, Emotional Intelligence, and NLP. call her clients to far greater success and joy in life and business.

Click here to learn more about Dr. Dorothy!

Click here to connect with Dr. Dorothy on LinkedIn!

If you can align yourself with a speakers bureau your public speaking business can grow exponentially. I discuss how to do that in this episode with my guest, Brian Palmer.

 

 

Brian is the Senior Vice President of Premiere Speakers Bureau and a respected leader in the speaking industry. With decades of experience, Brian has built a reputation for helping business professionals select the perfect speakers for their events. He does this by delivering engaging, relevant, and high-impact presentations that align with organizational objectives.

Brian’s Journey into The Professional Speaking World

In 1972 when Brian was a freshman in high school his dad started National Speakers Bureau. His dad was a band leader who got tired of traveling all over the country. He decided to do something on the fringes of the entertainment business. The speaking industry seemed like a fit. Brian started with envelope licking and note card sorting. During college Brian worked there during the summers. In 1980 he finished college, and he started working at National Speakers Bureau full time and he’s been around ever since.

For reference for the rest of this post: National Speakers Bureau was eventually purchased by Premiere Speakers Bureau (PSB) and Brian stayed on board as a Vice President.

The Process of Booking Professional Speakers

There’s a variety of ways to book great speakers. PSB has established themselves as a great place to turn to when you need a good speaker. People reach out to them, describe a situation where they need a speaker, give them their criteria and their budget parameters. They make recommendations and provide potential clients with the means with which to plan for an outstanding event. That includes biography, presentation descriptions, video samples and more.

Proposals started out long ago with audio cassette tapes. Now it’s obviously video and it’s a lot easier now through online video. Many buyers are also very interested in testimonials from past speaking engagements. Sometimes people have other questions and PSB tries move the process along and help people make a decision that they’re happy about. Then, once it’s booked, PSB handles all the arrangements in a way that builds the buyer’s confidence. The speaker shows up prepared, ready to go, ready to make a contribution to that organization’s objectives. They speak, they get a lot of applause, the client’s really happy because their boss says “That was a great choice”.

The Process of Vetting and then Working with Professional Speakers

To a certain degree, Brian knows an outstanding speaker when he sees one. He studied speech in college and some of what he learned makes a good speech back then still applies today. Sometimes he prefers to watch full speeches. He watches a speech, watches the stories they tell, how relevant they are to the audience, how personalized the presentation is, and so on. One thing Brian does is study how much time elapses between a laugh or some kind of emotive response. All those things factor together to delineate a good speaker from an excellent speaker.

There are so many people that want to speak, and Brian chooses to recommend people who are excellent.

PSB books over 2,000 engagements a year and their clients rate the speaker, and they rate the speaker as well. They consider things such as how cooperative the speaker is, how good they are at personalizing the presentation, how they work with PSB overall.

All those things combine to drive the recommendations that they make.

Speakers Bureaus: Do They Approach You or do You Approach Them?

When PSB learns about a speaker that they’re not involved with, and they hear the speaker does a great job or PSB loses business to somebody repeatedly that gets their attention. Speakers often refer other speakers that they’ve seen or that they’re friends with. On average PSB hears from 30 people a day interested in PSB booking speeches for them. There’s a veritable flood of people that want to speak. One of the factors that drives that is that during COVID many good speakers with a lot of good experience took a buyout, were let go, or decided to retire.

Because of that there were a lot of newer people with a lot of interesting experience who wanted to speak. They’ve been working on honing their craft and practicing more and more. Brian says that it seems over the last few years a lot of people have decided to try to get the attention of companies like PSB. Brian’s peers tell stories about the incredible number of people that are approaching them now and it’s a lot to deal with. Speakers bureaus simply don’t have the capacity or the bandwidth to consider all the good speakers that are out there.

In this episode we discuss ways to stand out in the market and we dive into topics such as:

The right way to approach a speakers bureau and get them to represent you.

When and why to engage with a speaker’s bureau.

What to expect from a speaker’s bureau when it comes to marketing your services.

What to do before you approach a speakers bureau to create more demand for your services.

How to get booked more when you’re a “decent” speaker.

How to mentally “keep on keepin’ on” during the tough times when you’re a professional speaker.

How to stay ahead of the ever-changing market demand curve for speakers and how to stay relevant.

The one thing, above all else, you need to do to get booked by a speaker’s bureau.

…and other golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Brian Palmer is the Senior Vice President of Premiere Speakers Bureau and a respected leader in the speaking industry. With decades of experience, Brian has built a reputation for helping business professionals select the perfect speakers for their events—prioritizing engaging, relevant, and high-impact presentations that align with organizational objectives.

Throughout his tenure, Brian has been instrumental in advancing the speaking industry, guiding clients toward speakers who not only entertain but also leave a lasting impact. His expertise has earned him numerous industry accolades, including the Council of Peers Award for Excellence (CPAE) from the National Speakers Association and recognition as an industry innovator by Meetings & Conventions Magazine.

Brian's deep understanding of the speaking business, combined with his commitment to transparency and client success, has made him a trusted partner for associations and corporate event planners alike.

Click here to learn more about Premiere Speakers Bureau!

Click here to connect with Brian on LinkedIn!

Community engagement and content marketing go hand in hand if you have the right strategies. I discuss how to combine the two in this episode with my guest, Behdad Jamshidi.

In the past 6 years, Behdad (or Bee) has met with and assessed 992+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process.

 

 

Getting Started with Community Engagement and Content Marketing

Bee specializes in connecting businesses with the right marketing partners. He got into that space by engaging with a variety of communities. During COVID everything hit a wall, and everyone rushed into online communities for engagement. In one of the communities that he was in he built up his brand and landed a lot of customers by sharing knowledge and sharing information. In those communities people got to know him over the course of three years. That’s how he got into the community engagement and content marketing space.

Bee’s purpose was to always share value first; he loves learning about new ideas and sharing content. Bee wasn’t trying to sell, and he was adding value and as a result potential clients reached out to him.

Sharing the Right Kind of Content for Marketing

Bee shared his experiences growing as an entrepreneur, including trials and tribulations. He was always learning more and more from mentors and other business owners. Bee realized that not everyone gets access to those people at the level that he did. He learned about new concepts and ideas through those conversations he would then take it in and journal about it. From there Bee would create content around his journal entries in various communities.

Bee learned about some common mistakes that businesses make when they’re trying to pick the right marketing partner and then shared how to avoid them. Some questions included, “I’m about to hire a business coach, what should I think about?” Then afterwards he would share “I hired this business coach, here’s what I learned.”  You create a continuity of business advice within those communities.

Making Deeper Community Engagement Connections

Bee spent a lot of time learning on calls. He’s a super connector in the marketing world, so he was always on calls. The byproduct of those calls turned into meaningful content. He also went to a lot of in-person networking events. At those networking events he would create deeper connections with the people that he interacted with online.

That’s where a lot of the content would come from. Bee used to be an engineer. He would do sales engineering for businesses that were in the 50 to 1,000 employee range. So, he got a lot of content and a lot of knowledge from his past work experience that he could share. Bee was unique because most entrepreneurs that are running purely entrepreneurial businesses haven’t worked in or with large organizations.

When you come in with insights that others don’t have you have unique content to share.

How to Stand Out and be Remembered Through Content Marketing

You must discover what your core theme is. What do you like to talk about? You can even start out easily, with “This is who I am, this is a little bit of my background, here’s what I love talking about, here’s how I can support you”. Just be an open book.

The next piece after that is to continue sharing what you know that most people don’t know. For Bee it was seeing businesses constantly failing with marketing partners. He provided feedback in his communities about how to avoid those mistakes. That’s where a lot of his content started out, it was just what he was naturally doing.

That content helped Bee focus on the topic that would become the core of his business.

We also dive into topics such as:

How to keep the attention of the people in the community after you get it so you’re more than just a blip on their radar.

How to find and engage with the communities that will be most valuable to you and vice versa.

The importance and value of showing up and commenting on other people's content.

How to create and build your personal brand in communities.

The number of communities you should get involved with when you’re just starting out.

Why finding new communities gets easier on your journey.

What a system to successfully engage with communities looks like.

How to pick an ideal target market and how to find communities of them.

How to keep humming along after you find communities of your ideal target markets.

How to know what your communities want you to post about once you’ve established your brand.

How to convert conversations and connections into clients.

How to maintain a high level of meaningful, valuable content over time.

How to find and foster relationships with marketing and referral partners.

What successful sales conversations look like and how to have them.

How to turn happy clients into referral partners.

The one thing, above all else, that you need to do to develop a community engagement and content marketing strategy.

…and other golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

Behdad Jamshidi (or "Bee") started CJAM Marketing after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all.

In the past 6 years, Bee has met with and assessed 992+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process.

Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.

Click here to learn more about CJAM!

Click here to connect with Bee on LinkedIn!

Click here to get Bee's Pricing Benchmark Guide!

“All the world is a stage” is very true, especially in the business world. By becoming an engaging presenter you can succeed from sales meetings to training presentations to speeches. I discuss how to do that in this episode.

 

 

Today, we have a game-changer in the world of communication—David D. Doerrier. With a background spanning radio broadcasting, stage acting, corporate training, and even playing Santa Claus, David specializes in helping subject matter experts, business leaders, and sales professionals transform their technical expertise into engaging, high-impact presentations.

He had to learn how to get his information to stick with his audiences, which he has done successfully.

David also comes from being very shy and introverted to becoming comfortable and gregarious on stage. He discovered that one way to do that is by making it more about the audience and less about him. That’s a perspective shift from many speakers’ viewpoints.

It’s Not About You; It IS All About Your Audience

The first thing you have to do is start with your objectives in mind. Let’s use a training session as an example. Ask yourself, “At the end of this training session what are the things that my audience needs to walk away with and understand better?” Not only understanding it better but at what level do they need to understand it? Do they need to be an expert when they leave the training? Do they just need to have some knowledge when they leave the training?

So first it’s understanding what the objectives are that you need to achieve. So, now again, that’s all about them. It has nothing to do with you or your background or what you think you need to teach. It’s first understanding what it is that they need and what it is that they want to get out of your training.

Your “Stage” Could be Anywhere

Many people think they don’t “do” any public speaking because they don’t get up in front of a room on a stage. When David says “engage from any stage” what he means by “any stage” is it could be anywhere. It could be on a Zoom call, on a podcast, it could be a sales call, it could be a workshop, a physical stage in front of a room full of people and more.

What platform or what process are you using to communicate with your audience? Are you mentoring someone? Are you training someone? Are you selling to people? The techniques that David talks about can be used in any of those situations, when you’re talking to one person or hundreds of people.

Sales Blends with Training

A caveat here is that David is not a sales coach. However, what he does applies to sales people to connect better with their audiences. The processes that he has come from his background as an instructional designer. How can you create material that is going to stick in the mind of your audience?

The more he worked with it, the more he saw that anybody (including salespeople) could benefit from those types of principles. In some ways there is an overlap with training and sales. Because as a salesperson you must educate your audience enough for them to say “Yes!” to purchasing your offering. Whereas if you’re training a group of people you’ve got to educate them enough, so they say “Okay, I see how I can use these new strategies”.

The sales process is first understanding your audience, the same thing as with training. You first must understand who your audience is. What is their learning style? What is their buying style? And then adjusting to that scenario.

Preparing for Your Presentations

It’s a mix of interviews before you give the presentation and figuring it out on the fly during your presentation. There are questionnaires that can go out beforehand to help you evaluate your audience. Let’s use a training example, certainly in that situation. You can reach out to the organizer and get an idea of the make-up of the group and try to get as much information about them as possible beforehand. In a sales situation, just like in a training situation, you must ask questions up front. What brings you in today? What about this product or topic attracted you here today? And so on.

He does the same thing in training; he asks a lot of questions up front. One question David asks up front is “Why are we here?” What purpose, what objective, what problem are we here to solve? All of you received an invitation that attracted you enough to say “Ok, I’ll show up”. So, now that you’ve shown up what was it that you read that made you show up?

It’s all about learning about your audience and giving them what they believe they need.

We also dive into topics such as:

How to plan for a successful presentation when you can’t poll the audience ahead of time.

Why you need to start with your key objective in mind.

How to be flexible enough in your presentation to change focus if you start to lose your audience’s attention to get to your ultimate objective.

Examples of how to set objectives for sales presentations and training sessions ahead of time.

Why your audience wants you to be successful.

How to deal with anxiety when you’re on your “stage”.

Tips for mentally preparing yourself for presentations.

The “A.B.C.’s” of the foundation you need to build to be successful at public speaking.

How to respond to and rebound from mistakes on the stage.

The five core communication skills and how to best embrace them.

The one thing, above all else, that you need to do to engage any audience from any “stage”.

…and other golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

Click here for more outstanding interviews with entrepreneurs and thought leaders!

About My Guest

 

 

 

 

 

 

David D. Doerrier is a seasoned presentation skills coach and communication strategist who helps business leaders, technical professionals, and sales teams transform complex ideas into engaging, audience-friendly presentations.

With a background in radio broadcasting, stage acting, corporate training, instructional design, and even portraying Santa Claus, David brings a unique blend of storytelling, performance, and engagement techniques to every session. His approach is rooted in the 8 Principles of Engagement, ensuring that every presentation captivates, connects, and drives action.

Whether you're a subject matter expert struggling to simplify your message, a sales professional looking to boost conversions, or a leader aiming to inspire, David provides practical, results-driven coaching that elevates confidence and impact.

He knows he’s not the cheapest coach out there—but he’s also not the most expensive. What he offers is a premium experience tailored to professionals who are ready to level up their communication skills and make every word count.

Connect with David!

Click here to learn more about "Present Your Way to Success!

Click here to connect with David on LinkedIn!