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In the second interview, we asked Mr. Kenton Low, former CMO and present dean of BCIT's School of Business and Media, about the skills required to climb the Marketing ladder.

LinkedIn: Kenton Low

Books I'm Reading:

Support the Show:

Additional Show: @FoundersFoundry

Youtube: @IdeaIndustry-Podcast

TikTok - @IdeaIndustryPodcast

Instagram - @IdeaIndustryPodcast

In the first interview, we asked Mr. Kenton Low, former CMO and present dean of BCIT's School of Business and Media, about the most prevalent pitfalls in marketing and business strategy.

Make sure to:

Music By Ife Ife

Books I'm Reading:

The Innovator's Solution - https://a.co/d/0hzobvwF

Fooled By Randomness - https://a.co/d/06Fvn0W0

Poor Charlie's Almanack - https://a.co/d/02uXEdnV

Support the Show:

Additional Show: @FoundersFoundry

Youtube: @IdeaIndustry-Podcast

TikTok - @IdeaIndustryPodcast

Instagram - @IdeaIndustryPodcast

Problems, problems everywhere—Business is full of problems, but not all are made equal. Join us in this episode as we discuss the various problems that businesses, marketers, and decision-makers may face and how to avoid the easy mistakes that come with them.

Make sure to:

Music By Ife Ife

Resources:

The Innovator's Solution - https://a.co/d/0hzobvwF

Fooled By Randomness - https://a.co/d/06Fvn0W0

Poor Charlie's Almanack - https://a.co/d/02uXEdnV

What is the Idea Industry? Why is it important? Who is it important to? We'll answer all those questions in the first episode of our revamped show!

Make sure to:

Music By Ife Ife

Resources:

The Innovator's Solution - https://a.co/d/0hzobvwF

Fooled By Randomness - https://a.co/d/06Fvn0W0

Poor Charlie's Almanack - https://a.co/d/02uXEdnV

The last episode of the Hubspot Marketing 2023 Review series. This section covers some professional insights and predictions. Join Victor as he delves into the "what now" and how best to apply the info from this series.

Review PDF: ⁠https://www.hubspot.com/state-of-marketing ⁠

The magnum opus of Marketing! Join us as Victor reviews Section 7 of the Hubspot Marketing 2023 Review. This section covers email marketing metrics, and how to make emails more accessible, and Victor shares examples of strategies to boost personalization and reader engagement.

Review PDF:

https://www.hubspot.com/state-of-marketing

Using video for marketing is a must. Whether for live events, podcasting, or overall community engagement. Join Victor as he covers Section 6 of the Marketing Review and sheds some light on best practices for your marketing and sales funnels.

How best do we communicate and market to customers/clients in our niche? What platforms can we find them in? And who should we choose to be our spokesperson?

Victor covers all these questions in this week's episode

With the looming threats of recession and job insecurity, Marketers face the challenges of stretching company dollars and making cutting-edge branding choices. Join Victor as he dissects section 4 of the Hubspot Marketing Review.

Prisoner's Dilemma:

https://youtu.be/emyi4z-O0ls