Who is the ideal client for Reagan Events? After 14 years in the business, the who/what/why/where/how of the ideal client has shifted and evolved into a very specific and exciting list of qualifications. But it's less about demographics and more about the feelings and the emotional ROI. In this episode Reagan gets into the psychology behind the Reagan Event ideal client and why that partnership works. She dives into her team's internal code of conduct, their expectations of a successful client relationship, and what Reagan Events does so well that leads to repeat business and client referrals.

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