A lot changed in B2B this year — new tools, new formats, and new expectations for how brands show up. In this wrap-up episode, Chris and Sylvie revisit the 2025 Talking Too Loud moments hat sparked debate, rewired assumptions, and stuck with them long after the recording ended, including:

• What the rise of AI revealed about meaning, taste, and human judgment
• Why fear fades once you “look under the bed”
• How brand is built through memory, permission, and trust — not tactics
• Why audience understanding beats posting cadence every time
• The danger of random acts of marketing — and how to make better bets
• Why decisions (even in B2B) are emotional
• The one storytelling principle that shapes every great narrative: transformation

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