The Impact Entrepreneur

To kick off a short series about Courage, I’m speaking with Justin Constantine, an expert in overcoming adversity and leadership. He is a former Marine and attorney and is now an inspirational speaker and leadership consultant.

Justin recently completed his first book, My Battlefield, Your Office: Leadership Lessons From the Front Lines. Justin draws on his experiences with the Marine Corps, the US Chamber of Commerce, and in the nonprofit sector and shares what it takes to be a good leader in any environment.

On October 18, 2006, Justin was deployed in Iraq. He was on patrol when an enemy sniper shot him in the head, behind his left ear. Incredibly, the young Marine he was with performed an emergency tracheotomy and saved his life.

Recovering from the experience was difficult. For a long time he was embarrassed, but then he saw the inspiration that his recovery gave others. The experience gave Justin a renewed sense of focus, optimism, and intention.

“It wasn’t something to be embarrassed about. The bottom line was that I was so fortunate for surviving, but really I was so fortunate that so many people along the way had reached out to help me.”

Justin’s definition of courage has changed since his recovery. Before he was shot, he would have given a pretty typical definition of courage: doing the right thing when no one is watching, or something along those lines.

Now, Justin believes courage is choosing to persevere in the face of the toughest adversity – even if that means taking the tougher road sometimes. Life is about choices and sometimes choosing the tougher road leads to much greater results.

“I think courage comes down to taking the time to understand what you believe in and what you stand for, and then taking that road.”

Remember, you are stronger than you think you are. “Take the time. Be thoughtful about what you want to accomplish in life in life and you will do it.”

Don’t be a podcast junkie…

Resources:

• Connect with Justin: Website | LinkedIn | Facebook | Twitter | YouTube
• Support Veterans by Purchasing a My Veteran Desktop Calendar
• My Battlefield, Your Office: Leadership Lessons From the Front Lines by Justin Constantine
• Justin’s TEDTalk: “You’re Stronger Than You Think You Are”
• Deep Work by Cal Newport

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We are brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

Today’s episode is the final part of our Getting Started series. We’re talking to people who got off their butt and took action to accomplish the dream they have been sitting on for years.

I can’t think of a better topic to end the series with than Your One Word.

“I think everyone does have one core value that cuts to the root of who they are, and if you’re not happy with your life then it’s because your life is too incongruent with what your One Word core value is.”

Evan Carmichael coaches entrepreneurs for peak performance, and he’s helping even more people reach their peak performance with his new book: Your One Word.

Your One Word is a guide to greater self-awareness, because it’s easier to forge a path towards your ideal future when you are aware of your single most important core value. It provides a blueprint for a process that has helped entrepreneurs build multi-million dollar businesses.

“A lot of people feel like they have potential, but they don’t know what to do.”

Your Word is only for you. It’s a word or phrase that represents what you are about, at a core level. The process of picking Your One Word helps you reflect on your purpose and move forward with more intention. Evan’s word is Believe. Mine is Impact.

“Having that self-awareness helps me create with more consistency, create with more intention and build a team around something super meaningful.”

The exercises in the book will bring you through a process of self-reflection that starts by reinforcing the constant nature of Your One Word. It’s not who you want to be in 2017. It’s not your New Year’s Resolution. It’s who you’ve always been and always will be.

It has to be a personal exercise. After you understand yourself, you can apply that to running a business.

You can learn more about the book on Evan’s website and you can check out Evan’s YouTube channel to see how he’s incorporated Believe into his brand and business.

Don’t be a podcast junkie…

Resources:

• Learn More About Evan: Website | Facebook | Twitter | YouTube
• Your One Word: The Powerful Secret to Creating a Business and Life That Matter by Evan Carmichael

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We are brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

Today’s episode is the second part of our Getting Started series. We’re talking to people who got off their butt and took action to accomplish the dream they have been sitting on for years.

Michael Sacca is President of Crew, a service that matches skilled freelancers with project owners, and co-host of Rocketship.FM, a podcast that dives into funding, growth, culture, sales and everything in between.

Michael expected he would be a developer forever – he never expected to be the chief sales person at a company. Yet, in the first half of 2016, he was responsible for 40% of Crew’s revenue.

He succeeds as a marketer by building relationships with clients and former clients. Those relationships have allowed him to identify where Crew provides the most value and sell the product to higher-paying clients.

Crew is a little different than your typical freelance economy business. They tried to solve many of the problems usually experienced by freelancers and project owners.

For freelancers, things like sourcing work, vetting work, filling out RFPs and bidding on projects is time-consuming. Crew takes over business development tasks so that the freelancers can just focus on being creative.

For project owners, there is a templated system that will help even first time project managers create milestones and schedule check-ins, plus it offers them extra protections. Of course, they are also paired with the most appropriate talent working with Crew.

99% of their projects have been completed on time, on budget and issue-free.

You can learn more at Crew.co, follow Michael on Twitter @MichaelSacca or send him an email.

Don’t be a podcast junkie…

Resources:

• Connect with Michael: Facebook | Twitter | Michael.Sacca (at) gmail.com
• Crew.co
• Rocketship.FM

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We are also brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

As we kick off a new year, The Impact Entrepreneur Show is kicking off the Starting Up series. We’re talking to people who got off their butt and took action to accomplish the dream they have been sitting on for years.

Mike Dillard is Founder of SelfMadeMan.com and host of Self Made Man, the #1 self-help podcast on iTunes.

The mentors in Mike’s life shaped his business destiny by giving him a wake-up call and encouraging him to invest in himself.

He was told that, if he wanted to achieve his goal, he had to become someone who was capable of achieving that result and he had to stop looking for that to come from something or someone outside of himself.

The first step towards investing in yourself is knowing what you’re investing in.

How were you manufactured? Find out.

• Take the Myers-Briggs test
• Take the Kolbe A Index
• Take the DiSC Test

Figure out how you are built and then, once you have that information, you can apply it to whatever you’re passionate about and you can execute in a way that is aligned with how your brain is wired.

The second step towards investing in yourself is mastery.

To develop a mastery of any skill:

• Put your devices away.
• Get deep into something. Read books for 2-3 hours a day & take an intensive course on the subject.
• Find the best practices of the best practitioners and create activities that will help you internalize their skills.
• Take action and see what happens.
• Do it over and over again, for a couple years.

“If you’re just sitting here in learning mode, you’re doing absolutely nothing. The biggest moment of learning or understanding you can have is by actually doing something and failing at it or succeeding.”

If you want to be a self-made person, there’s no big secret. Stop waiting for something outside of yourself, put time into mastering a skill, take action and add value.

I can’t wait to see what you do.

Don’t be a podcast junkie…

Resources:

• Self Made Man: Website | Podcast
• Magnetic Sponsoring: How To Attract Endless New Leads And Distributors To You Automatically by Mike Dillard
• Take the Myers-Briggs test
• Take the Kolbe A Index
• Take the DiSC Test

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We are brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

Nicholas Kusmich is the world’s leading Facebook advertising strategist, Founder of H2H Media Group and the League Of Extraordinary Marketers and creator of The Art Of Lead Generation. Nicholas is using his unique ability to understand behavior to create advertising strategies that leverage social platforms.

The most important question you should ask before advertising, but probably aren’t, is do I have a Predictable Profit Process in place that makes it worthy enough to go to Facebook and drive traffic?

More eyes will not always equal more sales. Media platforms like Facebook are accelerators. In order for Facebook to be a game changer for you, you must know exactly what a lead is worth to you and how many web visitors become clients in a predictable fashion. Otherwise, Facebook ads will be your downfall.  

“Facebook is the eyeball store.”

How do you develop a Predictable Profit Process?

• Who are you trying to serve? The business should not revolve around you or your product, but rather the marketplace you are trying to serve. In order to build a sustainable system, you need to identify the specific steps that prospects take before they become an actual client or customer.
• • Be very specific. Pareto had the 80/20 principle, but that doesn’t work in social media marketing. Nicholas takes it a step further with the 4 percent rule. Building on Pareto’s 80/20 rule, take 20 percent of the 20 percent, which represents 4 percent. The end result is the exact population of the marketplace you are attempting to serve.
  
  
• Get clear on their problems, needs and fears. Learn their four forces: Fears, Frustrations, Wants and Aspirations.
• Articulate how your product or service gets them closer to where they want to go or solves one of those four forces. Then ask what are the one, two or three conversion events you can put in front of them that will move them from prospect to client.
• Begin to drive a small number of people there to see if it converts. Track how many people convert for every 100 people who see it. If you know how much each visitor is worth to you, then you now have the magic metric and now have a Predictable Profit Process.

Understand that Facebook is not a commerce-driven platform – it is a socially-driven platform. You can not sell directly on Facebook. There always needs to be an intermediary step.

“The worst thing you can do on a social platform is bring commercial intent to it.”

Nicholas doesn’t follow the rules of traditional advertising copy. The one thing that causes people to buy from you and not your competitors is resonance. They have to know, like and trust you. Good communication is when your ideal prospect or customer feels understood by you. If you are not connecting on an emotional level, your copy will not be well received.

Nicholas developed the Look, Hook and Took approach to writing copy.

• Look. The most important step a marketer can take with their Facebook ad is with their image, especially in an attention deficit world. Find images that provoke an emotion through story.
• Hook. It is important is build rapport. A fundamental strategy to build rapport is a methodology called feel, felt, found: I understand where you are coming from. I have experienced this emotion too and I overcame it when I found _______.
• Took. In every ad, there must be a very clear Call to Action. The language used should be simple, but direct. For example, I want to give this to you. Click here to download, watch, etc.

“In today’s world, the currency that creates transactions is connection.”

If you want to take the next step towards building a marketing strategy that resonates with your audience and has a huge impact, then check out Nicholas’ Behind Closed Doors workshop.

Resources:

• Learn more about Nicholas: Website | Twitter | Facebook | LinkedIn
• Join the FB Marketing Mastery group
• Watch the Behind Closed Doors workshop
• What Made Me Who I Am by Bernie Swain

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We are also brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

Over the past several months, we’ve had incredible conversations with New York Times best-selling authors, world champion athletes, award-winning entrepreneurs, Navy SEALs, leadership experts and a variety of other entrepreneurs.

Each and every one of them has provided incredible takeaways and lessons that each and every one of us can apply to our mission to have a game-changing impact in the lives of others.

I created a special episode that features the key lessons from the top 10 interviews and conversations from 2016.

Impact Entrepreneur Lesson #10 – The most important question you can ask

• Starts at 00:45
• From Ep. 5 - 11 People Skill To Get Everything You Want - with Dave Kerpen

Impact Entrepreneur Lesson #9 – The importance of humility & not letting your career define you

• Starts at 3:10
• From Ep. 12 - 7 Principles to Grow A Successful Company - with Ian Utile

Impact Entrepreneur Lesson #8 – The difference between those who succeed and those who don't

• Starts at 5:25
• From Ep. 3 - The Evolution of Entrepreneurship - with Amy Cosper

Impact Entrepreneur Lesson #7 – Facing and overcoming challenges using the Champion’s Mindset

• Starts at 7:10
• From Ep. 34 - Resilience, Adversity, Risk & the Champion’s Mindset - with Juliet Starrett

Impact Entrepreneur Lesson #6 – Steps to supercharge your Vision and Focus

• Starts at 13:55
• From Ep. 6 - A Vivid Vision for Achieving Growth - with Cameron Herold

Impact Entrepreneur Lesson #5 – The favorite and most-used tool for getting unstuck

• Starts at 18:20
• From Ep. 1 - Nancy Hawley & Sara Kalick of SY/Partners, Unstuck & Leadfully

Impact Entrepreneur Lesson #4 – Living Forward: The power and importance of a life plan

• Starts at 19:30
• From Ep. 4 - Stop Drifting and Start Living Forward - with Daniel Harkavy

Impact Entrepreneur Lesson #3 – Set yourself up to learn from other industries’ best practices & how to apply them to have a game-changing impact in your business and life

• Starts at 24:25
• From Ep. 13 - From Chiropractor to Beverage Game Changer - with Aaron Hinde

Impact Entrepreneur Lesson #2 – How to stay relevant in a crowded marketplace

• Starts at 29:55
• From Ep. 24 - Movement In A Sedentary Society - with Kelly Starrett

Impact Entrepreneur Lesson #1 – Commander’s intent & the #1 tool needed to adapt to different personalities

• Starts at 32:05
• From Ep. 25 - Taking Extreme Ownership - Navy SEAL & Leadership Expert Jocko Willink

Thank you all for being such an important part of The Impact Entrepreneur Show. Without each of you listeners, this show would not happen. I am incredibly grateful and humbled by your participation.

I want to hear how this show and how my guests have impacted you, so please email me at info (at) theimpactentrepreneur.net to share with me your stories about the game-changing impact these guests have had in your life.

Don’t forget: go make an impact!

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We are also brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

We’re changing things up in today’s episode. Justis Earle – innovator, entrepreneur and guest of Ep. 31 – is turning the microphone onto Mike “The Impact Entrepreneur” Flynn.

“We all crave knowledge.
We all recognize that we have greatness within us.
We were born to do great things.
We were not born to be mediocre people.”

The core purpose of The Impact Entrepreneur show is to draw out why entrepreneurs are doing what they are doing and to find out how they are using their platform to have an impact on the world.

Through the process of interviewing these entrepreneurs, Mike hopes that others are equipped with the knowledge to overcome struggle and take the next best step towards realizing their full potential.

“When I have a goal, I’m a bulldog and I don’t stop.”

Mike was inspired to have a greater impact years ago, but he didn’t do anything to pursue that until he participated in Michael Hyatt’s Best Year Ever program and started setting goals.

After deciding on a goal and setting a deadline, Mike began taking action steps to make it happen.

There were about 12 hours between when Mike said to his wife he wanted to try podcasting and when Mike said to his wife he was going to start podcasting – because he is a bulldog. Mike’s wife is a big fan of the show now, and listening to the podcast has actually helped them both learn and grow together.

Mike craves vulnerable, authentic relationships because they allow you to have an impact on someone – and for someone to have an impact on you.

Throughout the podcast, Mike has developed new relationships with guests, and with you listening. All of you have impacted him so much, and he’s learned a lot.

• He identifies with being an impatient optimist.
• We have to be oriented towards others because that’s where we’re going to have the biggest impact.
• Words have an incredible impact. People don’t always understand the power of the words they speak to others or the words they speak to themselves.
• We need to address our limiting beliefs.
• • We can overcome our limiting beliefs by setting goals, taking small steps and building a tribe of trusted advisors.
  
  

“The impact of your kind words today – you have no idea the butterfly effect they could have tomorrow.”

If you’ve learned anything from the podcast or Mike has had an impact on your life over the past 39 episodes, then please share those stories on Facebook, on Twitter, on the website, or by leaving a review on iTunes.

Don’t be a podcast junkie…

Resources:

• This Is Your Life™ Podcast with Michael Hyatt
• Learn more about Michael Hyatt’s Best Year Ever program
• The Go-Giver by Bob Burg & John David Mann
• Drive by Daniel H. Pink
• The Happiness Advantage by Shawn Achor

This episode is brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

Welcome to the last episode of the Champion’s Mindset series on The Impact Entrepreneur Show. Today’s guest, Dr. Jim Afremow, is a much sought-after mental game coach and the author of two great books about being a champion: The Champion’s Mind & The Champion’s Comeback.

“No one is born with a Champion’s Mind gene, but there’s nothing preventing us from thinking, feeling and acting like them – to be our best, and I think that’s the ultimate gold medal.”

Body language plays an important role in reaching peak performance and developing a champion’s mindset. Your body language affects your mood, so it’s not just fake it ‘til you make it – it’s also fake it ‘til you feel it.

Changing your attitude and body language isn’t just for show. Your testosterone goes up and your stress hormones go down, so the result is that you will actually be more confident and more focused.

“If you sit up straight and put a big smile on your face, it’s not going to make everything perfect – but it’s certainly going to help.”

Socialization also has a significant effect on developing a champion’s mindset. We’re taught to be confident, but not cocky, and conflicting messages from society can negatively reinforce successful behaviors. In a team environment, the person with the best attitude who is working hardest might be negatively singled out.

“When we start to change in different ways, or go outside the norm, and do things bigger and better than before, we get held back a little bit. Socialization really, really affects us much more than we think it does.”

We start to separate ourselves from average when we work to master the things we are most passionate about. This can be in a sport, a business or something else entirely, but at the end of the day peak performance is peak performance. You’ll never maximize your potential by working for the weekend.

When we’re pursuing peak performance, we don’t receive a lot of positive feedback. It’s important to realize that, when you are being tested a lot, you are on the right track.

“Life is supposed to test you, it’s not supposed to praise you.”

In The Champion’s Comeback: How Great Athletes Recover, Reflect, and Reignite, Jim explores the powerful experience of a comeback and how it relates to being reborn. Entertainment and social media can give us a skewed perspective on a champion’s peak performance, but this book reveals the disappointments and struggles that go along with achieving peak performance.

You can be a champion in anything you are passionate about, but it requires effort. Start acting and thinking like a champion, don’t stop when you’re tested and work hard every day.

Don’t be a podcast junkie…

Resources:

• Learn more about Jim: Gold Medal Mind | Twitter | Facebook

• The Champion’s Mind: How Great Athletes Think, Train and Thrive by Dr. Jim Afremow

• The Champion’s Comeback: How Great Athletes Recover, Reflect, and Reignite by Dr. Jim Afremow

• The Happiness Advantage by Shawn Achor

This episode is brought to you by SY Partners and Unstuck, helping you make a change by identifying the things holding you up. Their new program “Life Courses” are based on decades of learning about what inspires people to change. It is created by SYPartners, a transformation company that helps individuals, teams, and organizations become the best version of themselves, so they can create massive positive impact in business and society.

To start making your change, visit Life Courses by Unstuck on the web.

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We are also brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your website, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

It’s week five of the Champion’s Mindset series and I am talking to Erin Cafaro MacKenzie. She is a two-time Olympic Gold Medalist in rowing and she has podiumed at every World Championship rowing competition that she has competed in – a total of six World Championship Gold Medals and two Bronze Medals. Erin and her husband currently run Power Speed Endurance, a sports-specific training program dedicated to improving skill, performance, fitness and overall potential.

Erin’s definition of the Champion’s Mindset has evolved over the years. At first, it was related to an indomitable spirit – the “X factor” of just going. While that may be a common definition, Erin believes the Champion’s Mindset is something that is more at peace, as opposed to forceful.

“A champion is someone who is doing it not to beat someone else – it’s for them.”

At Power Speed Endurance, Erin and her husband are trying to figure out an equation for each sport to use speed as a monitor for skill. In most monostructural (or endurance) sports – like running, rowing and even skateboarding – the athlete’s balance of friction and connection dictates the speed at which they can perform tasks, and the ability to perform those tasks relates directly to an athlete's skill.

We’ve discussed Grit a lot during the Champion’s Mindset series, and it’s an idea that Erin has been exploring as well. Angela Duckworth has a fantastic TED Talk and book on the subject, but there is also a downside to Grit. Too much friction prevents us from realizing our fullest potential, but just the right amount of friction can propel us to amazing heights.

It’s rare for someone to make the Olympics once, let alone twice, and it’s even more difficult than you might imagine when you consider the adversity and setbacks an intensive athlete can experience. In 2011, a month before the World Championships, Erin broke two ribs; one on the right and one on the left. It was hard for her to stay sane at the time, but, in hindsight, the break gave her perspective on what it means to be a champion.

“If everything was going great and came easily, I probably wouldn’t take as much interest in it.”

After the 2012 Olympics, Erin had to develop a different perspective on fulfillment. Her whole adult life leading up to that was devoted to training and pursuing the win, and then she thoroughly accomplished that. Experiencing depression after a period of great accomplishment or during a big transition is common, and this is a good time to turn to your tribe for support.

“Pain is one of our greatest teachers”

Erin’s ability to endure struggle actually became an obstacle at times, because having a high pain threshold also means having a low ability to evolve and to change. “When it comes to everyday life and you have painful thoughts, and you’re just sitting on them versus actually dealing with them or doing something different so that they don’t reoccur, then that’s when it’s pretty un-functional.”

The greatest lesson that Erin has learned as an athlete is that being a champion is not about being the superstar – it’s about being able to get the best out of your teammates. She is trying to apply this lesson by creating a platform for Power Speed Endurance coaches to share their strengths, reach more athletes and thrive.

I appreciate Erin’s vulnerability and authenticity on this week’s episode, because it shows that even the greatest champions experience struggle and need help picking themselves back up. Communities and adversity can be really powerful tools to help us grow.

Don’t be a podcast junkie…

Resources:

• Power Speed Endurance
• Watch Angela Duckworth’s TED Talk on Grit
• Tribe by Sebastian Junger
• Ego is the Enemy by Ryan Holiday

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This episode is brought to you by SY Partners and Unstuck, helping you make a change by identifying the things holding you up. Their new program “Life Courses” are based on decades of learning about what inspires people to change. It is created by SYPartners, a transformation company that helps individuals, teams, and organizations become the best version of themselves, so they can create massive positive impact in business and society.

To start making your change, visit Life Courses by Unstuck on the web.

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We are also brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters

This week’s episode is part four of the Champion’s Mindset series and I’m talking to Rachel Balkovec, the first female strength and conditioning coach in the history of professional baseball. She is also an entrepreneur and an international speaker.

Rachel has worked as a strength and conditioning coach for organizations such as Arizona State University, Louisiana State University, Los Tigres Del Licey Beisbol and the St. Louis Cardinals. Most recently, she has joined the Houston Astros as their Latin American Strength and Conditioning Coordinator.

“I was discriminated against. Was I bitter? Yes. Am I bitter? No. I just realized that it wasn’t ever me, it was just baseball being ready for it and them thinking that the players couldn’t handle it.”

During Rachel’s first day at her first internship with a professional baseball organization, there was a staff member that singled her presence out. There were preconceived notions that players had to behave differently around her, or that they could not handle themselves around her, but she overcame those notions by showing up every day and doing her job well.

“I wonder just how fast we would get to where we were going if we could just say what we mean instead of taking days, months, years, decades to say it.”

Listeners of the podcast know that I have a love-hate relationship with the word passion, because people often use it incorrectly. To be passionate about something means that you are willing to suffer for it – and Rachel is truly passionate about coaching professional baseball. After graduating with a Master’s degree, she spent multiple baseball seasons working in retail and as an unpaid intern, as opposed to taking positions in college athletics. She had a goal, and she was going to do whatever she could do to achieve it.

“I knew whatever I was doing was getting me closer. Even if it was an inch closer I was going to do it. I would crawl and scratch my way to get where I wanted to go, and I would say no to things that seemed like no-brainers. I knew it wasn’t getting me closer to my goal.”

Rachel doesn’t call herself a public speaker, she calls herself a public empowerer. She loves her job and empowering the athletes, but right now there is nothing that fulfills her more than getting in front of a group of women and empowering them. Her business is not “successful” yet, in the traditional sense, but nothing else gives her the same high as seeing a group of newly-empowered young women.

“How many times can you stand to fail and still continue down your path? That’s the Champion’s Mindset.”

Rachel made history and set herself apart from other coaches by, she says, “being a little crazy.” People on the same path as her didn’t put the same amount of time, dedication or intention into getting things accomplished every single day. For example, she wakes up at 4:30 AM every morning and starts the day by immediately starting a podcast. Before most people are even awake, she spends over an hour learning.

“I’ve just been devouring information to make myself better.”

I really appreciate what Rachel is doing, accomplishing and building. I’m excited to see where her Champion’s Mindset takes her, because I see huge things ahead. You can learn more about Rachel on her website.

Don’t be a podcast junkie…

Resources:

• Reach out to Rachel: Website | Twitter | Instagram | Facebook

• Ego is the Enemy by Ryan Holiday

• Grit by Angela Duckworth

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This episode is brought to you by SY Partners and Unstuck, helping you make a change by identifying the things holding you up. Their new program “Life Courses” are based on decades of learning about what inspires people to change. It is created by SYPartners, a transformation company that helps individuals, teams, and organizations become the best version of themselves, so they can create massive positive impact in business and society.

To start making your change, visit Life Courses by Unstuck on the web.

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We are also brought to you by the Lawton Marketing Group. A full service advertising and design agency serving companies and entrepreneurs at all levels. The are your one stop shop for all your web site, logo, social media, print, app design and reputable management needs.

Visit LawtonMG.com for more info.

Production & Development for The Impact Entrepreneur Show by Podcast Masters