Jenielle Holderfield is the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota and Beaver Chevrolet, where she handles marketing, community outreach, donations, sponsorships, and the dealership's website. She is a proud recipient of the Dealer Inspire Innovation Award from Launch Digital in Chicago and was recently awarded Rotarian of the Quarter. She is also a member of the Orange Park Rotary Sunrise and became certified in Google Analytics in 2016.

Before joining Beaver Toyota, Jenielle was an On-Air Personality with Flagler Broadcasting and a Promotions Director at Renda Broadcasting. She studied Communications, Business Administration, and Advertising at Flagler College

In this episode…

To create a strong identity in the automotive industry, Beaver Toyota engages in different community outreach programs that include volunteering, donating to their local school districts, giving away a car every year, funding school and community projects, honoring teachers, and supporting the homeless and local organizations.

These actions have helped create a strong identity for the brand that sets them apart from other dealerships in the market. Their priorities have not only helped give back to their community, but have also built bonds among their team members.

Jenielle Holderfield, the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota, is this week’s guest on the InsideAuto Podcast with Ilana Shabtay and Aharon Horwitz. Jenielle explains how she manages the marketing and community outreach aspect of the dealership to give Beaver Toyota a strong identity in the industry. She also explains how she measures the dealership's digital success and the tools she uses in her work.