We have talked about laser targeting before, but in case you missed it, check out the episode titled Why You Need to Stop Hyper-Targeting with Ashley Monk [https://apple.co/3NS2M7E]

 

In this episode of the Onya Mic Podcast, join your host Ashley Monk as she shares the impact of detailed targeting. Additionally, you will be hearing how you can approach your ads strategy and what you should start doing now.

 

Privacy regulations are now more intentionally considered by Facebook particularly in the EU. They do this by removing a ton of detailed ad targeting options that relate potentially to problematic issues and causes that could stigmatize and discriminate. This came to effect January 19th, 2022.

 

Tune in to hear more details about these action steps:

1. Retargeting audiences
2. Lean into building lookalike audiences
3. Research and find interests similar to the ones that have been removed.

 

Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/ 

 

We’re having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. We’d love to hear from you! What can you say about the Onya Mic Podcast and if you could rate us as well that’d be helpful.

 

Alright, see you in the next episode!