Jeff Rum is the Founder and CEO of ignite, a full-service agency focused on building marketing strategies, campaigns, and brand stories for nonprofits and purpose-driven organizations. He is also the Co-founder of Yearly, a software subscription service designed to help nonprofits create digital annual reports. Jeff has nearly 15 years of experience in digital strategy, branding, and marketing. Before starting ignite, Jeff was a partner and the Chief Marketing Officer at SPARK Experience. He has served as a digital consultant with the White House, the United Nations Foundation, and the Human Rights Campaign.

Jeff holds a Bachelor of Arts in Visual Media from American University and a Master of Arts in International Affairs from Georgetown University. He is the author of Post with a Purpose: A Digital Strategy Handbook and has been a featured speaker on digital marketing topics at regional and national conferences.

In this episode:

What happens when your organization suddenly needs to shift its message? How can a website’s rankings affect thousands of sick people? What is Gaucher disease?

Because of his company ignite’s efforts and partnerships, Jeff Rum was able to bring relief to many unknowingly suffering from a rare genetic disorder known as Gaucher disease. After a treatment was discovered, ignite helped the National Gaucher Foundation change its messaging and raise public awareness. Jeff is here to tell the inspiring story.

On this special episode of Rally the Cause, Dr. Jeremy Weisz talks with Founder and CEO of ignite, Jeff Rum, about his company’s partnership with the National Gaucher Foundation. Jeff discusses how messaging sometimes needs to change, the importance and impact of search engine optimization, and how the NGF website was able to reach a struggling family. Stay tuned!