The Impact Podcast: Social Media Marketing for Small Business Owners

Not every client is going to be a dream client, unfortunately. I wish it were that way! But “people problems” are going to come up every once in a while. What matters though when they do? Your preparedness for the situation and then your response. In today's episode, I share 7 things to keep in mind to ensure a professional reputation that protects you and your energy and helps minimize challenges as much as possible. 

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The visual consistency of your Instagram account matters so much!! Why? Because we want your socials to cut through the clutter and be RECOGNIZABLE to your current and potential client base. Learn three things not to do regarding your Instagram brand in today's episode.

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The concepts and lessons I implement in my business have served me tenfold. Not just inside my LLC but also inside my LIFE! Have you heard the phrase, "how you do one thing is how you do everything?" I adore it. And I want my life to look and feel clean and clear from the inside out. That includes my spaces!! Sharing a few astounding statistics around the clutter in our homes and how we can more easily release it.

Happy listening!

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Business feels better when you do these 3 simple things: and trust me - because they've made all the difference in the world for me! I'm such a fan of working inside a business that makes great monthly profits and also FEELS GOOD while you're doing it. If you're also a recovering work-aholic like myself and/or you're wanting to take more control over the way the time inside your business feels, this episode will be a great listen for you!

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Look. I know social media can oftentimes feel like a big numbers game and the comparison trap is REAL. We see like counts and follower numbers and the amount of views everyones videos are getting.... and when we're looking for advancement in our business, it might feel like the obvious thing to set a goal for those numbers on your account to be higher.

But I'd like to offer a different perspective. In today's podcast episode, I talk all about a healthier way to set goals for social media for your small business that will still have massive impact.

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Hey, hey! Welcome back to another episode of The Impact Podcast! Today, we are talking about how to involve your partner/spouse/significant other in your business and a few do's and don'ts to consider. This is a super important part of running a new business as a one-woman show, and it also comes with some not-so-empowering misconceptions that I'm chatting through today. Thanks so much for listening and I'll see you inside the episode!

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My business is an absolute lifeline to me feeling like ME. And how powerful is that? Diving into this topic today and the sheer gratitude we can feel for all the elements that come along with starting a business—whether it's a side hustle or a full-blown gig—this thing you're building is really dang special. Cheers to entrepreneurship!!

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HI!!! Oh my goodness I'm so excited to be back behind the mic. I ✨unintentionally✨ took a 9-month break due to an early delivery and intense postpartum period with my baby. But, like I talk about in this episode, we are gently welcoming back the pink🦩💕 and the next level of that for me is podcasting and coaching. And I am SO EXCITED. Hope you enjoy listening and I'll see you in the next episode!

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I was so honored to chat with Social Media Manager and Coach, Laura Heckman about all things social media! We talked about her content creation process, how she uses the Threads app for business, her tips to stay sane while posting to multiple Instagram accounts (think sustainability and self-care), and more! 

Connect with Laura here:

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Contact her via her WEBSITE

This ep is for the business owner who is ready for her IG account to grow, but would rather do that without burnout, fatigue, and too much trial and error.

She might be at a certain follower count and wondering how people ever make it past ___ followers... like she's hit a plateau. She might be overwhelmed with how to create content day after day, and she also might be doom scrolling on reels all the time and feeling inadequate/not creative when she sees accounts with high views and wondering how in the world she can compete in this saturated digital arena.

If this is you? Then listen up babe! Today's podcast episode will tell you exactly what to do and how to do it!

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