Billion Dollar Sellers

The impending marketing revolution for Amazon sellers


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September 11th, 2025


Summary: Kevin King discusses MCPs and their revolutionary impact on Amazon business automation, AI-powered product feeds for discovery platforms, Q4 holiday strategies, and Amazon's upgraded Product Opportunity Explorer tool.

Key Points Discussed:

  • MCPs (Model Context Protocol) as the "USB-C for business tools" - connecting AI to real business data
  • How MCPs solve AI hallucination problems by using actual Seller Central data vs. training data guesses
  • The 2-year competitive window for early MCP adoption before large agencies catch up
  • Strategic approach: focus on expertise-requiring tasks that don't need creativity
  • Setting up product feeds for AI discovery on Perplexity, OpenAI, and Google platforms
  • Using customer language in product descriptions instead of internal/supplier terminology
  • Q4 holiday strategies for profitable growth despite rising costs
  • Amazon's upgraded Product Opportunity Explorer with new Insights & Trends tab
  • Paul Harvey's new free TikTok Shop keyword tool for BDSN subscribers
  • Links Mentioned:

    • AMA Registration - Kevin and Norm discuss CMS event and DragonFish AI
    • Danny McMillan's MCP Deep Dive Guide
    • Levanta's Q4 Holiday Playbook
    • Profitable PPC Challenge - $27 Early Bird Registration
    • Perplexity Merchant Program Sign Up
    • OpenAI Product Discovery Interest Form
    • Google Merchant Center
    • Paul Harvey's TikTok Keyword Tool
    • YouTube: The Key to Ranking on Amazon in 2025
    • Hot Picks:

      • Image editing prompts for Nano Banana
      • Amazon Code of Conduct compliance guide
      • TikTok competitor Flip shuts down despite $1B valuation
      • Stump Bezos Answer: 88 countries have currently suspended postal services to the USA

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        Billion Dollar SellersBy Kevin King