This week we are going to cover what's really at stake in your trades and construction business (or any business for that matter) if you don't document your process for converting enquiries into clients.

This episode came out of some recent conversations with a number of trades business owners some who have been on a journey with me to nail their sales process.

Most importantly we cover the only 3 possible outcomes of what happens if you DON'T bother PLUS what it really means for your business if you DO.