<p>Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.</p>

Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.

The Importance of Alignment and How to Get There, With Vernon Johnson

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

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The Importance of Alignment and How to Get There, With Vernon Johnson

The Importance of Alignment and How to Get There, With Vernon Johnson