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Jed Ayres joins Sam and Vic to cover 3 hot topics - all on transformation:

- hardware to software 
- CMO to CEO 
- successfully taking an EMEA built company into the US market 

Three big topics covered beautifully through Jed's art of story telling. We also find out Jed, Sam and Vicky have more in common than they realise - as Sam put's it so articulately - from tech to spuds! 

It's a wild ride not to be missed - we hope you enjoy listening as much as we did recording.

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