How important are brands to the consumer? Steve Kelly from Cora housebuilder speaks about the lack of focus on the customer experience, how housebuilding tends to focus on the builder, or the estate agent - and how that needs to change. His role in merging sales, marketing and customer experience is doing just that.

And how has Steve taken his experience of head of marketing of Harley-Davidson to a completely different market? James speaks with Steve about the similarities with brands... it's all about their needs, their wants. Hear how Steve took his experience from a classic lifestyle brand to the housing market with brand storytelling and emotional connection.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025