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In this episode of Websites That Convert podcast, host Shannon discusses the importance of having a solid brand strategy when designing a website. She explains the difference between brand identity and brand positioning, and why they are crucial for attracting and converting customers online. She also shares insights on understanding your target market, establishing a unique selling point, and working with professionals to create a cohesive brand strategy.

Timestamps
00:00:00 - Introduction
00:02:08 - Importance of Brand Strategy in Website Design
00:04:13 - Understanding Your Target Market
00:05:17 - Establishing a Unique Selling Point
00:06:21 - Working with Professionals for Brand Strategy
00:07:24 - Call to Action

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