In a world focused on revenue and user acquisition, we talk about why it's so important to invest in a brand and the value it brings to organizations focused on growth. Noa Greenfield, Head of Brand at Next Insurance, joins Noa Zur, Industry Manager, and Eti Vaturi, Data & Measurement Specialist, to talk about the transition from a performance-oriented company to a data-driven one.

Host: Eti Vaturi, Product Specialist & Noa Zur, Industry Manager, Google

Episode aired: August 2021. In Hebrew (click on CC for English subtitles)