You Own the Experience Podcast

The Importance of Community - Panel Discussion from 2021


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This week's episode is a replay of a Community Building episode we did in 2021. LJ and Rob are still bullish on the importance of building a community with your talent and current customers.


Rob was joined by Monica Rojas of the Upstream App, Kyle Hagge of Morning Brew, & Vanessa Calas of Ocean's DAO to discuss tips and tricks to build a sustainable and member-focused community.

The quartet emphasizes:

💡 The need to find a "wolf pack" or group of people who can keep you accountable and engaged in building the community.

🎉 The benefits of having a community, such as building brand loyalty and creating a sense of belonging for members.

🚨The importance of listening to feedback and creating content relevant to the community's needs.


Vanessa also highly recommends David Spinks' book, The Business of Belonging, and the group recommends several great community-building tools.


This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.


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