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In this episode, Will talks with Andres Glusman about the importance of conversion rate optimization (CRO) for businesses to improve their website and ad performance. They emphasize the need for A/B testing and experimentation, learning from failures, and proper research before launching a product or service. The conversation also covers the benefits and challenges of segmentation in marketing and the importance of understanding customers' needs and preferences. This podcast provides valuable insights and practical tips for marketers looking to improve their customer experience.