Storytelligent | Brand Storytelling with Bryce McNabb

The Importance of Customer Testimonials | Tour Guide Content Strategy


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Do you want to build more validation, social proof and credibility for your business?  

Start using customer testimonials. 

In this episode, I cover the levels of customer testimonials (you can start with just a quote!), why they’re superior to a promo video, my tour guide strategy, and how to pick the best subjects for your video.  

If you’re ready to start using video for marketing, consider starting with a customer testimonial. While you entertain potential customers with a story, they’ll learn all about your business, form a connection, and internalize your message.


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    Storytelligent | Brand Storytelling with Bryce McNabbBy Storytelligent