Even though we have more data than we could have imagined even just a few years ago, are we truly optimizing how we're using it?

Although every industry is exploring this question, one of the most prevalent industries where this is an issue is the sporting industry. Whether it's traditional sports or esports there are a lot of opportunities to utilize the data in better ways.

Ryan McCumber, Founder and CEO of SportsTech.ai visits Rebecca in today's episode of The Future of Marketing in Esports to talk about how he is working to fill in the gaps with not just data collection, but truly understanding the data and how it can make companies smarter.

He also discusses his incubator, Hype Sports Innovation, and talks about how they're working with big brands to help find innovative solutions to some of their biggest problems.

Want to connect with Ryan? You can find him on LinkedIn: https://www.linkedin.com/in/ryan-mccumber-b381a7/

Or to learn more about the incubator, visit: https://www.hypesportsinnovation.com/