Hello and welcome to today's episode of The Brand Marketing Podcast and today we'll be discussing why emotions play an important role in UX Design and how they touch that factor of emotional design in building solutions.

Our human brain is an amazingly complex system, which acts as a processor that consumes, stores, processes, and reacts effortlessly. We humans, judge products by experiences that are related to our emotions. As an old saying goes in the User Experience (UX) world, “Interaction with any product produces an experience (emotion) whether it had UX or not.”

UX design considers how a user interacts with and responds to an interface, service or product. That response is an emotion.

We'll be covering various aspects of emotional design and relationship of emotions with our brain, tech and trust factor.

Remember, Humans keep emotions and emotions keep the experiences alive

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