Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

Sent every Monday AM. Best enjoyed with coffee.

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In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.

In this episode, we talk about:

* What ingredients are needed to build a successful employee advocacy programme

* How to encourage sceptical employees to get excited and take part

* And the secret to building credibility in your strategy with the leadership team

We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at the start of her career.

Listen to it here:

* Buzzsprout

* Spotify

* Apple

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Claire here: @claireakennedy_

Or visit her website here: https://www.claireakennedy.com/

You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com