Berger Points Broadcast

The Importance of Getting On The MLS


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Good afternoon, everybody. This is Chris Berger, and it’s time for a Berger Point.

Now, I wanted to talk to you a little bit about the importance of the multiple listing service, otherwise known as the MLS.

Now, of course, we’re all members of that as a real estate agents, so we have access to the MLS.

What’s important is why a seller should be on the MLS, as well as, the buyer should check on the MLS through the proper portal for people who search, but it’s up to the date information.

Whereas Zillow or Realtor.com, they have a tendency to lag behind a little bit. might be a day, half a day, two days, it’s hard to say.

However, when I find a listing on the MLS that my buyer would like to see, I immediately contact the real estate agent who has listed that house and speak to them directly.

By doing so, you’re finding out the ins and outs of what is going on in the house.Number one question, any offers on the house?And they’ll say yes, no.

But it gives you a sense of what’s available right now in real time.

That’s so important because I know so many times people are disappointed because they see a house they want. They go and talk to the agent the next day and finally contact them.

They want to make an appointment and there’s an offer and acceptance.So, once there is an offer and acceptance on a home, generally a seller will allow other people to come in and look.If they want to make an offer, that’s known as a backup.

However, once the offer and acceptance has been consummated, the buyer is then ready to move on that deal.

So just keep in mind that’s the importance of the MLS and it’s really real-time data. This is the world that we all live in!

That’s my point today.

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Berger Points BroadcastBy Chris Berger