Takeaways<ul><li>﻿Strategic pricing is essential for market success.</li><li>Target cost must align with profit margins.</li><li>Value innovation is key to creating a blue ocean.</li><li>Price can be a competitive advantage until loyalty is established.</li><li>Understanding customer behavior is crucial for pricing strategy.</li></ul> 📖 Buy "<a href="https://www.amazon.com/dp/B089DM3GZ9/?coliid=I1A7BAU5UFQ7WZ&colid=3C5OKZF0U2T0V&psc=0&ref_=list_c_wl_lv_vv_lig_dp_it" rel="noopener noreferrer" target="_blank">Blue Ocean Strategy</a>" by W. Chan Kim | Renee MauborgneSuggested Content<a href="https://www.patreon.com/DitchtheSuits" rel="noopener noreferrer" target="_blank">🎤 Ditch The Suits Podcast</a><a href="https://www.ditchthesuits.com/" rel="noopener noreferrer" target="_blank">🖥️ Ditch The Suits Website</a><a href="https://www.youtube.com/@stevecampbellpr" rel="noopener noreferrer" target="_blank">🎙️ One Big Thing Podcast</a> Chapter Markers:00:00 - Introduction to Unleashing Leadership01:00 - Strategic Pricing and Market Positioning03:06 - Understanding Target Cost and Value Innovation06:02 - The Role of Price in Business Strategy

Takeaways﻿Strategic pricing is essential for market success.Target cost must align with profit margins.Value innovation is key to creating a blue ocean.Price can be a competitive advantage until loyalty is established.Understanding customer behavior is crucial for pricing strategy. 📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne Suggested Content 🎤 Ditch The Suits Podcast 🖥️ Ditch The Suits Website 🎙️ One Big Thing Podcast Chapter Markers: 00:00 - Introduction to Unleashing Leadership 01:00 - Strategic Pricing and Market Positioning 03:06 - Understanding Target Cost and Value Innovation 06:02 - The Role of Price in Business Strategy

Takeaways<ul><li>﻿Strategic pricing is essential for market success.</li><li>Target cost must align with profit margins.</li><li>Value innovation is key to creating a blue ocean.</li><li>Price can be a competitive advantage until loyalty is established.</li><li>Understanding customer behavior is crucial for pricing strategy.</li></ul> 📖 Buy "<a href="https://www.amazon.com/dp/B089DM3GZ9/?coliid=I1A7BAU5UFQ7WZ&amp;colid=3C5OKZF0U2T0V&amp;psc=0&amp;ref_=list_c_wl_lv_vv_lig_dp_it" rel="noopener noreferrer">Blue Ocean Strategy</a>" by W. Chan Kim | Renee MauborgneSuggested Content<a href="https://www.patreon.com/DitchtheSuits" rel="noopener noreferrer">🎤 Ditch The Suits Podcast</a><a href="https://www.ditchthesuits.com/" rel="noopener noreferrer">🖥️ Ditch The Suits Website</a><a href="https://www.youtube.com/@stevecampbellpr" rel="noopener noreferrer">🎙️ One Big Thing Podcast</a> Chapter Markers:00:00 - Introduction to Unleashing Leadership01:00 - Strategic Pricing and Market Positioning03:06 - Understanding Target Cost and Value Innovation06:02 - The Role of Price in Business Strategy

The Importance of Getting the Price Right - S7 E34

Join Travis Maus, seasoned entrepreneur and business leader, on a transformative journey of leadership exploration. In this thought-provoking podcast, Travis shares his invaluable insights and experiences gained from two decades of managing diverse businesses, including small family enterprises, Fortune 500 companies, and his own successful startups.


Drawing inspiration from the wisdom of renowned leadership expert John Maxwell, Travis emphasizes the pivotal role of personal growth and embracing change to achieve greatness. Through candid storytelling and real-life examples, he unveils the profound truth that success or failure ultimately rests upon a leader's ability to recognize and unleash the potential in others.


With each episode, Travis invites listeners to challenge the status quo and think differently, just as he did when overcoming his own entrepreneurial hurdles. He reflects on the power of books and shares the book report tradition he instills in his team, revealing the extraordinary ideas and perspectives that emerge from it. Expect to be inspired as he delves into practical applications of these insights and explores their impact on clients, employees, and overall business growth.


"Unleashing Leadership" is a podcast that goes beyond conventional leadership narratives. It is a window into Travis Maus's life, work, and unwavering commitment to doing more for his team than he asks of them. Whether you're a current or aspiring leader, or simply curious about understanding the mindset of those in leadership positions, this podcast is your guide to embracing the brutal yet rewarding journey of leadership. Prepare to challenge your beliefs, unlock your potential, and forge a path toward extraordinary leadership.

Unleashing Leadership is produced by NQR Media.&nbsp;

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Join Travis Maus, seasoned entrepreneur and business leader, on a transformative journey of leadership exploration. In this thought-provoking podcast, Travis shares his invaluable insights and experiences gained from two decades of managing diverse businesses, including small family enterprises, Fortune 500 companies, and his own successful startups. Drawing inspiration from the wisdom of renowned leadership expert John Maxwell, Travis emphasizes the pivotal role of personal growth and embracing change to achieve greatness. Through candid storytelling and real-life examples, he unveils the profound truth that success or failure ultimately rests upon a leader's ability to recognize and unleash the potential in others. With each episode, Travis invites listeners to challenge the status quo and think differently, just as he did when overcoming his own entrepreneurial hurdles. He reflects on the power of books and shares the book report tradition he instills in his team, revealing the extraordinary ideas and perspectives that emerge from it. Expect to be inspired as he delves into practical applications of these insights and explores their impact on clients, employees, and overall business growth. "Unleashing Leadership" is a podcast that goes beyond conventional leadership narratives. It is a window into Travis Maus's life, work, and unwavering commitment to doing more for his team than he asks of them. Whether you're a current or aspiring leader, or simply curious about understanding the mindset of those in leadership positions, this podcast is your guide to embracing the brutal yet rewarding journey of leadership. Prepare to challenge your beliefs, unlock your potential, and forge a path toward extraordinary leadership. Unleashing Leadership is produced by NQR Media. 

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The Importance of Getting the Price Right - S7 E34

The Importance of Getting the Price Right - S7 E34

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