#26 The Importance of Knowing Your Niche - with Tameko Kelly

In this episode, Liz chats with the founder of Sleep Well Wake Happy and creator of the Feel Like Yourself Again baby sleep solution, Tamiko Kelly. Tamiko is a certified sleep consultant, a holistic health practitioner, as well as an international speaker. Before diving into today’s topic Tamiko tells her background story and what steps led her to the creation and opening of her business. Tamiko says she began using Facebook Ads in 2013 to reach more people and ampliphy her message beyond the great organic growth and testimonial she had already attained.   During this interview Liz and Tamiko discuss the first Facebook ads Tamiko created, the reaction, and the impact on her business. They also discuss targeting smaller audiences, what Tamiko calls micro-niching in order to find the correct clients, the right people. Tamiko encourages people to use the audience insights portion of Facebook statistics.   “Facebook ads are just like anything else in your business. If you don’t know it . . . we’re not throwing spaghetti at the wall and seeing what sticks. That’s not the right way to run a business.” “You’re just making excuses. It’s not true.” (in regards to the myth Facebook ads only working for certain businesses) “Getting low cost leads because your messaging is so on point, you’ve done the research, and you’ve truly worked at it.”   Liz's Facebook Page Liz on Instagram Ads That Convert on Apple Podcasts   Tamika's Facebook Profile Tamiko's LinkedIn Profile