If you want to stand head and shoulders above others in your industry all you have to do is be an over communicator.  After meeting with a potential customer, find ways to thank them for their time by sending a handwritten note, an email or even a short text.  If you've had a phone conversation with someone and you set up a meeting time, follow it up with a calendar invite or even a text to confirm.  Listen in as Rick and Nancy discuss the importance of over communicating so that you will be seen as a professional and win more business.