07.19.2018 - By Newfangled
In the expertise space, project windfalls are typically the norm. But transacting your services in this way has all kinds of implications on your business, from marketing and sales to the experience your clients have with you over the long haul. In this episode of Expert Marketing Matters, Mark, Chris, and Lauren discuss the importance of recurring revenue, and how to begin to evolve your service offerings to better generate it…