What role does formal sales education play in shaping tomorrow’s sales leaders?

In this episode of Oplev Salg, we explore how structured education influences modern sales careers, and whether academic training can truly outperform experience over time.

Selma Kadic-Maglajlic from CBS is joined by Beatrice Soares and Markus Seidel to reflect on the impact of the Sales Management program and what it means to prepare for a future in a rapidly changing sales landscape.

The episode dives into:

• How formal sales education compares to real-world experience over time
• Why frameworks, analytical tools and academic grounding matter in high-pressure situations
• How CBS integrates companies, cases and hands-on learning into the program
• Why community, alumni engagement and peer networks are essential for future success
• The increasing importance of AI skills, adaptability and lifelong learning in sales