If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx

This episode is centred around the importance of segmentation and personalized content for email and SMS marketing in the e-commerce industry. Will & Georgie discuss the various approaches to segmentation, including gathering data on demographics, preferences, and behaviors, and using RFM data to create targeted messaging. They emphasize the importance of measuring results and adapting strategies accordingly, while cautioning against both under-segmenting and over-segmenting.

If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx This episode is centred around the importance of segmentation and personalized content for email and SMS marketing in the e-commerce industry. Will & Georgie discuss the various approaches to segmentation, including gathering data on demographics, preferences, and behaviors, and using RFM data to create targeted messaging. They emphasize the importance of measuring results and adapting strategies accordingly, while cautioning against both under-segmenting and over-segmenting.

If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx

This episode is centred around the importance of segmentation and personalized content for email and SMS marketing in the e-commerce industry. Will &amp; Georgie discuss the various approaches to segmentation, including gathering data on demographics, preferences, and behaviors, and using RFM data to create targeted messaging. They emphasize the importance of measuring results and adapting strategies accordingly, while cautioning against both under-segmenting and over-segmenting.

The Importance of Segmentation and Personalized Content for Retention

Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.

In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.

Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.

Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

Do you want actionable advice from the best and brightest eCommerce &amp; D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.

In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.

Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.

Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

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The Importance of Segmentation and Personalized Content for Retention

The Importance of Segmentation and Personalized Content for Retention

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