
Sign up to save your podcasts
Or


Episode 3 features Business Strategy & Family Business Advisor/Sales & Marketing expert Larry Kirsch as well as two professors from the David Nazarian College of Business and Economics at California State University, Northridge – Dr. Lois M. Shelton and Dr. Daniel Degravel. Larry, Lois, and Daniel discuss what strategic planning is, the advantages of having a strategic plan, and how strategic planning ties into budgeting. The group closes with concrete steps to begin the strategic planning process and how to measure progress after implementation.
By CMTC5
22 ratings
Episode 3 features Business Strategy & Family Business Advisor/Sales & Marketing expert Larry Kirsch as well as two professors from the David Nazarian College of Business and Economics at California State University, Northridge – Dr. Lois M. Shelton and Dr. Daniel Degravel. Larry, Lois, and Daniel discuss what strategic planning is, the advantages of having a strategic plan, and how strategic planning ties into budgeting. The group closes with concrete steps to begin the strategic planning process and how to measure progress after implementation.