In this episode of Navigating Major Programmes, Riccardo Cosentino sits down with Mikaila Kukurudza to explore the significance of thought leadership—and some of the biggest mistakes professionals make on LinkedIn.

Mikaila Kukurudza, founder of Colada Marketing Ltd., has been instrumental in helping both people and brands tell their stories, including working with Riccardo over the last three years. If you’ve come across any of Riccardo’s LinkedIn articles, chances are, Mikaila is the pen behind them. Is hiring a ghostwriter unethical? Why does personal branding matter for the infrastructure industry—and beyond? And how do social media platforms shape major programs? Riccardo and Mikaila dive into all this and more.

“You already have a personal brand, whether you like it or not. It’s just a matter of whether you’re going to define and refine it into something you’re happy with. For anyone listening—even if you’re not actively posting on LinkedIn—you already have a personal brand. It’s up to you to shape it into how you want to be represented online.” — Mikaila Kukurudza

Key Takeaways:

• Riccardo’s thought leadership journey: from posting to podcasting.
• The controversy and value of ghostwriting.
• Grab a pen, here’s your 10-minute LinkedIn checklist for building your online presence.
• The vulnerability of personal branding—do vanity analytics really matter?

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

The conversation doesn’t stop here—connect and converse with our LinkedIn community:

• Colada Marketing Ltd. 
• LinkedIn Learning – Becoming a Thought Leader
• Follow Navigating Major Programmes on LinkedIn
• Follow Riccardo Cosentino on LinkedIn
• Read Riccardo’s latest at wwww.riccardocosentino.com

Music: "A New Tomorrow" by Chordial Music. Licensed through PremiumBeat.