You've got to understand your customer. That sounds like marketing 101. But we may overlook why that is so important for your business. Paul Orange, GM of eCommerce at GE, explains what you may be … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://cclifescience.substack.com?utm_medium=podcast&utm_campaign=CTA_1">cclifescience.substack.com</a>

You've got to understand your customer. That sounds like marketing 101. But we may overlook why that is so important for your business. Paul Orange, GM of eCommerce at GE, explains what you may be … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

You've got to understand your customer. That sounds like marketing 101. But we may overlook why that is so important for your business. Paul Orange, GM of eCommerce at GE, explains what you may be … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://cclifescience.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="noopener noreferrer">cclifescience.substack.com</a>

The Importance of Understanding Your Customer

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. <a href="https://cclifescience.substack.com/s/life-science-marketing-radio?utm_medium=podcast">cclifescience.substack.com</a>

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I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. cclifescience.substack.com

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. <a href="https://cclifescience.substack.com/s/life-science-marketing-radio?utm_medium=podcast" rel="noopener noreferrer">cclifescience.substack.com</a>

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